Motiviranje zaposlenih v velneških centrih

vidik internega marketinga

Katarina Rudman (Author), Urša Golob (Mentor)

Abstract

Motivacija je sila, ki usmerja in ohranja vedenje, dejavniki pa so tisti, ki vplivajo, da se ljudje obnašajo na določen način. Motivirani ljudje dosežejo visoko učinkovitost, saj so pripravljeni preseči napor in storiti več, kot se od njih pričakuje. Ljudje so najbolj vredna sredstva v podjetju in hkrati tudi najzahtevnejša za obvladovanje. Interni marketing je celovit koncept, ki je družbeno konstruiran in nujno povezan s podjetjem in njegovim bistvom, saj igra glavno vlogo v vseh funkcijah in operacijah v organizaciji. Dobro vzpostavljen interni marketing, odlična organizacijska klima in opolnomočenost zaposlenih rezultirajo v zadovoljnih zaposlenih, kar se odraža v dobro opravljenih storitvah, vračajočih se gostih in uspešnem poslovanju. S kvalitativnim raziskovanjem (intervjuji z zaposlenimi v podjetjih) bom odgovorila na vprašanja, v kolikšni meri se vodje velnesov zavedajo, da organizacijska klima in opolnomočenost vplivata na motivacijo zaposlenih, in v kolikšni meri se vodje velnesov zavedajo pomembnosti internega marketinga ter njegove prisotnosti v celotnem podjetju in kako ga krepijo.

Keywords

opolnomočenost;organizacijska klima;Motivacija;Interni marketing;Organizacije;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[K. Rudman]
UDC:	005.7(043.2)
COBISS:	35690589
Views:	737
Downloads:	488
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Motivation of employees in wellness centers: the aspect of internal marketing
Secondary abstract:	Motivation is a force that directs and maintains behavior and factors are those that influence people to behave in a certain way. Motivated people achieve higher efficiency, as they are willing to overcome the effort and do more than they are expected to. People are the company‘s most valuable assets as they are also the most demanding to manage. Internal marketing is a holistic concept that is socially constructed and necessarily linked to the company and its essence, as it plays a major role in all the functions and operations of the organization. Well-established internal marketing, excellent organizational climate and empowerment of employees results in satisfied employees, which reflects in the well-delivered services, returning guests and successful operations. With qualitative research (interviews with employees in companies) I will give answers to questions; to what extent do wellness center managers realize that the organizational climate and empowerment influence the motivation of employees and to what extent managers are aware of the importance of internal marketing and its presence in the entire company and how it strengthens it.
Secondary keywords:	Motivation;Internal marketing;Organizations;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	66 str.
ID:	10943209