primer Facebook skupine Ljubim kozmetiko
Valentina Mušič (Author), Klement Podnar (Mentor)

Abstract

V diplomskem delu obravnavam tipologijo objav in vpletenost uporabnikov na primeru Facebook skupine Ljubim kozmetiko. Glavni cilj diplomskega dela je ugotoviti katere tipologije objav se pojavljajo v izbrani spletni interesni skupnosti Ljubim kozmetiko in na katere se uporabniki najbolj odzivajo. Najprej sem v teoretičnem delu pojasnila nastanek družbenih omrežij, opisala spletne interesne skupnosti in njihov pomen, razdelala tipologijo objav in definirala vključenost uporabnikov. V empiričnem delu sem klasificirala objave v skupini v tipologije in preverila katerih je največ, ter katere so deležne največjega odziva v smislu všečkov in komentarjev. Za to sem uporabila kvalitativno metodo, saj je bila najbolj primerna. Rezultati so pokazali, da je največ objav namenjenih iskanju mnenj, priporočil in izkušenj s kozmetičnimi izdelki, največjega odziva so deležne objave v katerih adminka skupine pozove članice k deljenju fotografij in blogerskih vsebin, najbolj všečkane pa so objave z ocenami kozmetičnih izdelkov in informacijami. V zaključku izpostavim omejitve raziskave in predloge za nadaljnjo raziskovanje.

Keywords

spletne interesne skupnosti;tipologija objav;Facebook;Spletna družabna omrežja;Uporabniki;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [V. Mušič]
UDC: 316.472.4:004(043.2)
COBISS: 35693917 Link will open in a new window
Views: 1168
Downloads: 238
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Other data

Secondary language: English
Secondary title: Post typology and user inclusion: a case of Facebook group Ljubim kozmetiko
Secondary abstract: This thesis deals with post typology and user inclusion in the Facebook group Ljubim kozmetiko. Main goal was to discover which post typology in most frequently used and which one generates the biggest response. In the theoretical part, I explain the origin of the social media, descrive the importance of social media sites, and define typology and user inclusion. In the empirical part, I classify group posts based on my typology. Further, I check which typology prevailed and which got the biggest response in terms of likes and comments. To achieve this, I used the qualitative method. The results show that most posts are asking about opinions, recommendations and experiences with cosmetic products. The posts that got the biggest number of responses were the ones in which the admin of the group was aking the members to share their pictures and blogs. The most liked posts were those that shared product reviews and related information. In conclusion, I present research limitations and suggestions for further research.
Secondary keywords: Online social networks;Users;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 33 str.
ID: 10943212