Pristopi Slovenske vojske k oglaševanju zaposlovanja v obdobju 2007-2017

diplomsko delo

Vita Simčič (Author), Maja Garb (Mentor)

Abstract

Oglaševanje je samo po sebi velikokrat tarča kritik in se sooča z negativno konotacijo. V Slovenski vojski je pridobilo relevantnost po koncu naborniškega sistema. Slovenska vojska pa ima kljub oglaševanju in povečevanju potrebe po zaposlitvi problem upadanja zaposlenih in njihovega pridobivanja. Diplomsko delo se ukvarja z vprašanji, kakšni pristopi, načini, metode, mediji in strategije so bili uporabljeni v oglaševanju z namenom povečanja zainteresiranih za zaposlitev v Slovenski vojski v danem obdobju. Cilj diplomskega dela je ugotoviti, ali je v danem obdobju prišlo do spremembe v strategiji oglaševanja, zakaj je do nje prišlo in ali je bila uspešna oziroma kakšni so bili izidi. Metode dela so vključevale zbiranje in analizo pisnih virov ter promocijskega materiala in intervju s predstavnikom Ministrstva za obrambo. Intervju pokaže, da je oglaševanje proces, v katerem sodeluje tim oseb, in da temelji na podrobni analizi ter raziskavah o trendih, predvsem med mladimi. Skladno s tem se je oglaševanje spreminjalo skozi leta in je odvisno predvsem od trenutnih trendov. Oglaševanje poteka v aktualnih medijih in je bilo do sedaj kljub nizkemu proračunu uspešno, kar se meri s številom oddanih vlog, pa tudi z drugimi merili.

Keywords

Slovenska vojska;Slovenian Armed Forces;Zaposlovanje;Oglaševanje;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[V. Simčič]
UDC:	355.3:331.108.3(497.4)(043.2)
COBISS:	35759709
Views:	854
Downloads:	267
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Approaches of the Slovenian army to advertising employment in the period 2007–2017
Secondary abstract:	Advertising itself is often a target of criticism and is confronted with a negative connotation. In the Slovenian Armed Forces it has gained relevance after the end of the conscription system. In spite of advertising and increasing the need for employment, the Slovenian Armed Forces have a problem in decrease of their employees and their recruitment. In the diploma thesis approaches, modes, methods, media and strategies that were used in advertising, in order to increase the interest of employees in the Slovenian Armed Forces during a given period are explored. The goal of the thesis was to determine whether a change in the advertising strategy occurred in a given period, why it happened, whether it was successful or what was the outcome. Methods of work that were used included the collection and analysis of written sources, promotional material and an interview with a representative of the Ministry of Defense. The interview shows that advertising is a process in which a team of people participate, and is based on detailed analysis and research on trends, especially among young people. Accordingly, advertising has changed over the years and depends largely on current trends. Advertising takes place in relevant media and, up to now, despite the low budget, was successful, which is measured by the number of applications submitted, but also with other criteria.
Secondary keywords:	Employment;Advertising;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	55 str.
ID:	10944074