Oglaševanje na družabnih omrežjih

primerjalna analiza

Blaž Cilenšek (Author), Igor Perko (Mentor)

Abstract

Internet ter predvsem družabna omrežja so v zelo kratkem obdobju postala velik del naše kulture. Večina ljudi ima vsaj en javen družaben profil. Preko družabnih omrežij komuniciramo in ohranjamo stike. Lahko pa tudi delimo slike, videje, kreativna dela, skratka karkoli želimo, da naši sledilci ali prijatelji vidijo. V tej diplomski nalogi si bomo podrobneje pogledali dve družabni omrežji, in sicer YouTube ter Facebook. Facebook in YouTube sta spletni mesti, ki ju večina ljudi uporablja že vrsto let in so ju sprejeli kot stvar vsakdanjika. Nanju se zanašamo za vsakodnevno zabavo ter tudi kot vir informacij. So pa oglaševalci ugotovili, da se ju je mogoče uporabiti za več kot to. Zaradi ogromnega števila uporabnikov lahko služita kot primerni platformi za oglaševanje. Namen diplomske naloge je raziskati ti dve spletni mesti in kakšne možnosti ponujata oglaševalcem. Raziskali bomo zmožnost oglaševanja ter ju med seboj primerjali. Želimo ugotoviti, katero spletno mesto je primernejše v smislu definiranja ciljne skupine, analitičnega programa ter preprostosti uporabe.

Keywords

marketing;oglaševanje;internet;družbena omrežja;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[B. Cilenšek]
UDC:	659.1:004.738.5
COBISS:	13255452
Views:	1000
Downloads:	304
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Advertising on social media
Secondary abstract:	The internet and mainly social media have changed our culture in a very short period of time. Most people have atleast one public social media account. We use social media as a form of communication and a way of keeping in touch with other people. It can also be used as a way to share pictures, videos creative work and basically anything we would like to share amongst our followers or friends. In the following paper we will take a closer look at two social media web sites, Facebook and YouTube. Facebook and YouTube are web sties which most people have now come to know and accept as a part of our day to day routine. We rely on them for entertainment and as a source of information. Advertisers have figured out, that because of the high number of users on theese two web sites, they are appropriate for advertising. The purpose of this paper, is to examine the advertising capabilities of theese two web sites, so we can compare them and decide which one is more appropriate for every day use in a advertisers work day. We wish to find out which of the two have a better option in defining focus groups, which one has the better analytics program and which one is easier to use.
Secondary keywords:	Facebook;YouTube;advertising;marketing;
URN:	URN:SI:UM:
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	29 str.
ID:	10944081