diplomsko delo
Sara Meglič (Author), Martina Bizjak (Reviewer), Renata Vettorazzi (Mentor)

Abstract

Uvod: Dojenje ima veliko prednosti tako za zdravje otroka kot matere. Mnogo študij nakazuje na padec odstotka dojenih otrok, zato je leta 1981 Svetovna zdravstvena organizacija izdala Mednarodni kodeks o trženju nadomestkov materinega mleka, s katerim je omejevala nepravilno oglaševanje proizvodov mlečnih formul ter s tem podpirala, spodbujala ter varovala dojenje otrok. Kodeks podpira zagotavljanje varne, ustrezne in najboljše prehrane za dojenčke in otroke, zato je potrebno prispevati k zagotavljanju trženja proizvodov nadomestkov materinega mleka z ustreznimi informacijami in promoviranje dojenja kot najboljše izbire prehranjevanja otrok. Namen diplomskega dela je ugotoviti prisotnost kršenja Mednarodnega kodeksa o trženju nadomestkov materinega mleka v slovenskih revijah za nosečnice in matere in v revijah za zdravje. Metode dela: Teoretični del vsebuje pregled obstoječe literature v domačem in tujem jeziku na področju zdravstvene nege in dojenja. Empirični del vsebuje analizo vsebin oglasov in vključuje kvalitativni raziskovalni pristop – analiza vsakega izbranega oglasa po elementih strukture tiskanega oglasa in razčlenitev kršitev Kodeksa. Rezultati: Opisali smo 24 oglasov in 112 kršitev Kodeksa v revijah za nosečnice in matere in v revijah za zdravje. Razprava in sklep: Na podlagi analize oglasov smo dokazali prisotnost velikega števila kršitev Mednarodnega kodeksa o trženju nadomestkov materinega mleka v slovenskih revijah za nosečnice in matere in v revijah za zdravje. Smiselno bi bilo opraviti raziskavo o škodljivih vplivih oglaševanja nadomestkov materinega mleka na dojenje, potreben pa bi bil tudi razvoj dodatnega usposabljanja in informiranja zdravstvenih delavcev o dojenju, njegovi pomembnosti in o Kodeksu.

Keywords

diplomska dela;zdravstvena nega;dojenje;Mednarodni kodeks o trženju nadomestkov materinega mleka;trženje v revijah;kršitve kodeksov;slovenske revije;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL ZF - University College of Health Studies
Publisher: [S. Meglič]
UDC: 616-083
COBISS: 5464939 Link will open in a new window
Views: 867
Downloads: 437
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Other data

Secondary language: English
Secondary title: Violations of the International code of marketing of breast-milk substitutes in Slovenian magazines
Secondary abstract: Introduction: Breastfeeding has numerous advantages for the health of both the child and mother. As many studies show a decline in breastfeeding, World Health Organization published the International Code of Marketing of Breast-milk Substitutes, which limits incorrect advertising of milk formula products, thus promoting, encouraging, and protecting breastfeeding. The Code promotes safe, appropriate, and best nutrition for infants and children, and therefore requires that we ensure advertising of breast-milk substitutes with appropriate information and promoting of breastfeeding as the best possible option for feeding children. The Purpose of the diploma work is to determine violations of the International Code of Marketing of Breast-milk Substitutes in Slovenian magazines for pregnant women and mothers and in health magazines. Methodology: The theoretical part includes an overview of existing literature in domestic and foreign language in the field of nursing and breastfeeding. The empirical part includes an analysis of advert contents and includes a qualitative research approach – analysis of every selected advert by elements of printed advert structure and an analysis of Code violations. Results: The results describe 24 adverts and 112 violations of the Code in magazines for pregnant women and mothers and in health magazines. Discussion and conclusion: Based on the advert analysis, we have established a large number of violations of the International Code of Marketing of Breast-milk Substitutes in Slovenian magazines for pregnant women and mothers and in health magazines. It would be reasonable to conduct a study of the harmful effects of breast-milk substitute advertising on breastfeeding, while also developing additional training and information for health-care workers on breastfeeding, its importance, and the Code.
Secondary keywords: diploma theses;nursing care;breastfeeding;International code of marketing of breast-milk substitutes;advertising in magazines;code violations;Slovene magazines;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Thesis comment: Univ. v Ljubljani, Zdravstvena fak., Oddelek za zdravstveno nego
Pages: 36 str.
ID: 10949217