delo diplomskega projekta
Mihael Slavič (Author), Zdenko Deželak (Mentor)

Abstract

V diplomski nalogi bomo predstavili najnovejše smernice na področju trgovine. Predstavili bomo spletno nakupovanje, vpliv družbenih omrežij na trgovino in nekaj najnovejših načinov avtomatizacije trgovin. Prav tako bomo predstavili spletno prodajo in opisali njene glavne prednosti in slabosti. Pomemben poudarek bomo dali sami analizi spletnih trgovin, ki jo bomo opravili na nekaj primerih. Za podjetje Jagros d. o. o. bomo podali nekaj posebnosti in predlogov za posamezno področje prodaje.

Keywords

spletna trgovina;spletna prodaja;družbena omrežja;internet;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [M. Slavič]
UDC: 339.138:004.738.5
COBISS: 13165340 Link will open in a new window
Views: 792
Downloads: 167
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Other data

Secondary language: English
Secondary title: Web store model in Jagros d.o.o.
Secondary abstract: In our Thesis we shall introduce you to the latest trends on the marketing field. We will present how online shopping works, how social networks influence the market and introduce several new methods on how to automatise shopping malls. Furthermore, we will explain online marketing and describe its main weaknesses and strenghts are. We will give a tremendous emphasis on one of the most important things, which is the analysis of online shopps itself. We shall explain it on several cases. For the company Jagros d.o.o we will give some suggestions for each field of sales.
Secondary keywords: online selling;online shops analyse;individualities of online selling.;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 53 str.
ID: 10949268
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