Uporaba družbenih omrežij za večjo prepoznavnost podjetja Probike

delo diplomskega projekta

Tjaša Krese (Author), Bruno Završnik (Mentor)

Abstract

Vsebina dela je razdeljena na teoretični in empirični del. V prvem delu so predvsem predstavljeni glavni pojmi diplomskega projekta: kaj je oglaševanje, zakaj je pomembno, kako poteka, kakšne vrste in kakšne medije oglaševanja poznamo. Predstavljene so uporaba, prednosti in slabosti družbenih omrežij – natančneje sta predstavljeni dve, to sta Instagram in Facebook. Empirični del obsega predstavitev izbranega podjetja Probike, trgovina s športno opremo Krese Tomaž, s. p., in uporabo njegovih podatkov za oglaševanje izdelkov ter storitev na družbenih omrežjih Facebook in Instagram. Potek celotne ustanovitve profilov in oglaševanja na njih je predstavljen v zaporednih fazah ter pri podanih pomembnih informacijah za boljšo prepoznavnost podjetja Probike. V interpretacijo podatkov so vključeni rezultati spletne ankete na temo uporabe družbenih omrežij. Podane informacije in odgovori so analizirani in predstavljeni v zaključnem delu. Ugotovili smo, da uporaba družbenih omrežij, predvsem Facebooka in Instagrama, vpliva na prepoznavnost podjetja, hkrati pa, da ima plačljivo oglaševanje svoje prednosti in slabosti, ki smo jih primerjali s konvencionalnim oglaševanjem.

Keywords

družbena omrežja;oglaševanje;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Krese]
UDC:	659.1:004.738.5
COBISS:	13174044
Views:	839
Downloads:	132
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Use of social media for recognition Probike company
Secondary abstract:	The content of the work is divided into a theoretical and empirical part. In the first part are presented the main concepts of the paper. Definition of the advertising, why is important, how to use it, types of advertising and what types of advertising media we know. There are presented the usage, advantages and disadvantages of social networks, and I present two of them more precisely, Instagram and Facebook. The empirical part is the presentation of the selected company Probike, trgovina s športno opremo Krese Tomaž, s.p. and use of information to advertise products and services of the company on social networks Facebook and Instagram. The paper continues with course of overall creation Probike Facebook and Instagram profile and advertising on them, which is presented in successive phases and given important information to enhance the visibility of Probike. The data interpretation includes the results of a web survey on the use of social networks. I analyzed and presented the given information and answers in the final part. I have found that the use of social networks, in particular Facebook and Instagram, affects the company's visibility. At the same time, paying advertising has its advantages and disadvantages, and later on I compare it with conventional advertising.
Secondary keywords:	Social media;advertising;Facebook;Instagram;
URN:	URN:SI:UM:
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	VII, 32 str., 2 str. pril.
ID:	10950284