diplomska naloga
Abstract
V nalogi je opisan življenjski cikel sistema za digitalno oglaševanje v podjetju Hit, d. d., iz Nove Gorice. Sistem omogoča predvajanje oglasnih vsebin z visoko ločljivostjo na 60 prikazovalnikih različnih tipov (LCD, plazma in videoprojektorji). Vsebine lahko centralno oblikujemo, jih prenesemo v strežnik in z njimi upravljamo. Sistem bi lahko bil postavljen v katerem koli podjetju, kjer je oglaševanje v poslovnih prostorih pomembno za njihove stranke. Dandanes se z digitalnim oglaševanjem v različnih oblikah srečujemo že marsikje: v trgovinah, trgovskih centrih, restavracijah, športnih objektih, igralnicah, izobraževalnih ustanovah itd.
Keywords
digitalno oglaševanje;oblikovanje vsebin;upravljanje vsebin;predvajanje vsebin;predvajalnik;prikazovalnik;Jackpot;Progressive;
Data
Language: |
Slovenian |
Year of publishing: |
2012 |
Typology: |
2.11 - Undergraduate Thesis |
Organization: |
FIŠ - Faculty of Information Studies |
Publisher: |
[M. Hadžić] |
UDC: |
659.2:004.9:659.1(043.2) |
COBISS: |
1024442689
|
Views: |
155 |
Downloads: |
20 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary abstract: |
In diploma is described development life cycle of digital signage information system in Hit d.d. Nova Gorica.
System manages advertising and information content for over 60 high resolution monitors (including LCD monitors, plasma and LCD projectors). Content is designed and then published to server using program for content publishing. Web application on content server is used to manage content played on players in network.
Similar system can be used in any activity which include in store marketing or advertising. As emerging new media digital signage can be used in common places as stores, shopping malls, restaurants, stadiums, casinos, schools etc.. |
Secondary keywords: |
digital signage;player;designer;content manager;Jackpot;Progressive; |
Type (COBISS): |
Bachelor thesis/paper |
Thesis comment: |
Fak. za info. študije v Novem mestu |
Source comment: |
Na ov.: Diplomska naloga : visokošolskega strokovnega študijskega programa prve stopnje;
|
Pages: |
49 str., [23] f. str. |
ID: |
10950516 |