Embalaža in njen pomen za prodajo izdelka v farmacevtskem podjetju

diplomska naloga

Tanja Murn (Author), Jože Kocjančič (Mentor)

Abstract

Podjetja je potrebno spodbujati, da čim več pozornosti namenijo embalaži. Sama embalaža je izredno pomembna, saj pomaga prodajati določen izdelek. Prav dizajn in videz pomembno vplivata na kupce in odločata pri nakupnih odločitvah. Embalaži lahko rečemo tudi, da je tržni nosilec komunikacij med podjetjem in kupcem. Njena glavna naloga je ustvarjanje zaupanja. Tisti prvi stik z določenim izdelkom nam ustvarja različne poglede, na osnovi katerih se odločamo za nakup izdelka. Vsak potrošnik si o določenem izdelku stvari svojo podobo. Ta podoba ne izhaja samo iz izdelka, temveč tudi iz podjetja, v katerem nastaja. Vsako podjetje, če želi biti uspešno, mora v prvi fazi zagotoviti lep, privlačen, zanimiv dizajn. Da vse to dosežeš, je potrebno nenehno slediti konkurenci, trgu in upoštevati potrebne zakonodaje. Za doseganje vseh teh ciljev se je podjetje Krka, d. d., Novo mesto, odločilo, da zamenja dizajn. Ob menjavi dizajna je podjetje zamenjalo tudi obliko in gibanje navodila. Ravno na osnovi tega je podjetju uspelo prihraniti stroške.

Keywords

embalaža;dizajn;navodilo;zgibanje;konstrukcija;gramatura;format;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	FIŠ - Faculty of Information Studies
Publisher:	[T. Murn]
UDC:	658.788.4(043.2):661.12
COBISS:	2048307987
Views:	134
Downloads:	22
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary abstract:	Companies should be encouraged to pay more attention to packaging. Packaging is very important, because it sells a product. Design and appearance have a significant impact on buyers and are decisive when it comes to purchasing decisions. Packaging is the link between a company and its customers. Its main task is to build trust. Our first contact with a certain product plays a major part in our decision on whether to purchase it. Each consumer creates his/her own image of a certain product, based not only on the product itself, but on the company it is produced in as well. A company that wants to be successful must first create a good, attractive and interesting design. It must constantly follow its competition and the market, while also taking into account the necessary legislation. To achieve all of this the company Krka, d. d., Novo mesto has decided to change its design. It also changed the shape and folding of instructions, which led to a lowering of costs.
Secondary keywords:	packaging;design;instructions;folding;construction;grammage;format;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Fakulteta za informacijske študije v Novem mestu
Source comment:	Na ov.: Diplomska naloga : visokošolskega strokovnega študijskega programa prve stopnje;
Pages:	65 str., [3] f. pril.
ID:	10950639