Mobilna aplikacija kot pomoč potrošnikom za lažje odločanje pri nakupih blaga široke potrošnje

Abstract

Keywords

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	FIŠ - Faculty of Information Studies
Publisher:	[N. Bošnjaković]
UDC:	004:366:339.186(043.2)
COBISS:	2048238867
Views:	2
Downloads:	0
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary abstract:	Buying Fast-moving consumer goods (FMCG) has its own peculiarities. Every consumer in the developed world today has many options for selecting various products. Great choice is not always an advantage, it is also a huge burden to the consumer. As more and more consumers today use smart phones, there are technical possibilities to provide information to the consumer on the very spot where it is most needed, in the store, when shopping. The consumer can actively participate in the community of consumers, which is independent of all traders and manufacturers. Consumer has a dual role: he is using the information, as well as he is a "collector" of information. Consumer help with information about products, prices, quality and evaluate products and with this plays an active role in the development of offer in the market. There is a constant trend of growth and development of similar applications in the world.
Secondary keywords:	consumer;Fast-moving Consumer Goods;groceries;smart phone;mobile application;online shopping;choice;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Fakulteta za informacijske študije v Novem mestu
Source comment:	Na ov.: Diplomska naloga : visokošolskega strokovnega študijskega programa prve stopnje;
Pages:	65 str.
ID:	10950655