Projekt razvoja izdelka inteligentnega pohištva z raziskavo marketinškega spleta izdelka

diplomsko delo

Vid Glinšek (Author), Iztok Palčič (Mentor), Aleksandra Pisnik Korda (Mentor)

Abstract

K inovacijam stremi vsak posameznik in vsako podjetje. Prinašajo ključno prednost na neizprosnem novodobnem trgu. Inovativnost lahko spodbujamo na različne načine. Na primeru razvoja intuitivne postelje lahko vidimo preizkušene metode, s katerimi lahko pridemo do željenih inovacij. V diplomskem delu bomo predstavili potek inovacijskega projekta »Product innovation project«, rezultate naše skupine in raziskavo marketinškega spleta izdelka, ki pa je nerazdružljivo povezana s smernicami sodobnega marketinga.

Keywords

razvoj izdelka;generiranje idej;dodajalne tehnologije;marketinški splet;marketinško komuniciranje;prototipi;inovacije;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FS - Faculty of Mechanical Engineering
Publisher:	[V. Glinšek]
UDC:	658.512.2:339.13(043.2)
COBISS:	22180118
Views:	638
Downloads:	90
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Project innovation product of intelligent furniture with product marketing mix research
Secondary abstract:	Innovations are desired by every individual and enterprise. They bring advantage on hard new market. Innovation can be triggered by different means. In case of intuitive bed, we can see well known methods, which can get us to desired innovations. In this diploma, we will get through process of innovation project Product Innovation Project, results that ours team achieved and research of product marketing mix, which is a must according to directions of present marketing.
Secondary keywords:	product development;idea generation methods;product innovation project;marketing mix;prototyping;additive layered manufacturing;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za strojništvo, Gospodarsko inženirstvo
Pages:	VIII, 48 f.
ID:	10955532