diplomsko delo
Nuša Majcen (Author), Boštjan Šumak (Mentor)

Abstract

Število uporabnikov, ki dostopajo do interneta in ga redno uporabljajo, je v dobrih dvajsetih letih zrastlo za približno dvesto petdeset krat, zato je spletna ponudba postala nuja. Spletne trgovine svojim kupcem omogočajo nakupovanje iz udobja lastnega doma in dostavo kupljenih izdelkov v nekaj dneh. Za postavitev spletne trgovine si je potrebno zastaviti dobro strategijo – spletni nastop, glavne cilje, funkcionalnosti in analizirati konkurenčna podjetja. Zaradi velikosti spletnega trga in števila ponudnikov, je za obstoj trgovine kupcem potrebno ponuditi nekaj novega in svežega. V diplomski nalogi nas je zanimalo, ali interaktivna vsebina pripomore k večji uspešnosti spletne trgovine. V praktičnem delu je izgradnja le-te, pri kateri smo upoštevali analizirane smernice za postavitev uspešne spletne trgovine, potekala v ogrodju Wordpress. Spletna trgovina ponuja interaktivno animacijo, ki kupcem omogoča sestavo lastnega nakita. Raziskava, ki je bilo izvedena na relativno majhnem vzorcu, je pokazala, da interaktivnost spletne trgovine pripomore k večji uspešnosti in prepoznavnosti, prav tako pa je pomemben izgled, navigacija in organiziranost trgovine.

Keywords

spletne trgovine;interaktivnost;uporabniške izkušnje;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: N. Majcen
UDC: 004.777(043.2)
COBISS: 21851926 Link will open in a new window
Views: 840
Downloads: 141
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Other data

Secondary language: English
Secondary title: Construction and analysis of interactive web store with the use of Adobe Animate
Secondary abstract: The number of users who regularly use the Internet has grown about two hundred and fifty times over the past 20 years, which is why the online offer has become a necessity. Online stores allow their customers to shop from the comfort of their own home and delivery of purchased products within a few days. To set up an online store, you need to set up a good strategy - web presence, main goals, functionality, and analyse competing companies. Because of the size of the online market and the number of providers, it is necessary to offer something new and fresh to the customers for the existence of a store. In this diploma we were interested in the thesis, that interactive content contributes to the greater success of the online store. The practical part of the project was building an online store, considering the analysed guidelines for setting up a successful online store, in Wordpress. Our online store offers interactive animation that allows customers to build their own jewellery. The research, which was constructed on a relatively small sample, showed that the interactivity of the online store contributes to greater performance and recognisability, as also the appearance, navigation and organization of the store.
Secondary keywords: web store;interactivity;Wordpress;user experience;Adobe Animate;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: [VII], 66 f.
ID: 10957465