delo diplomskega projekta
Luka David Rogelj (Author), Samo Bobek (Mentor)

Abstract

Namen diplomskega projekta je ugotoviti prepoznavanje obstoječega spletnega mesta podjetja Instant Design v spletnem iskalniku Google. Na osnovi sodobne analize bo sprejeta odločitev, ali se obstoječe spletno mesto prenavlja ali pa se postavi popolnoma na novo. Diplomski projekt je sestavljen iz teoretičnega in empiričnega dela. V teoretičnem delu so predstavljene vrste in zgradbe spletnih mest. Za izdelavo spletnega mesta je podrobneje predstavljena platforma Wix, ki sledi trenutnim sodobnim trendom oblikovanja. V analitičnem delu je trenutno spletno mesto analizirano z orodjem SEOquake, ki pokaže vse ključne lastnosti, pomembne za visoko prepoznavnost v spletnih brskalnikih. Na osnovi te analize je bila sprejeta odločitev o zasnovi novega spletnega mesta in predstavljena pot od zasnove do objave. Po objavi je potrebno spletno mesto optimizirati in predstavljeni so zadnji trendi spletne optimizacije t.i. SEO. Za zahtevnejšo optimizacijo je predstavljen način izdelave zunanjih povezav. Trendi oblikovanja in trženja spletnih mest so se v desetletju korenito spremenili, zato spletna mesta, izdelana s starimi orodji, ne prinašajo pričakovanih rezultatov prepoznavnosti v današnjem spletnem okolju.

Keywords

spletna mesta;platforme;optimizacija;prenova;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [L. D. Rogelj]
UDC: 004.774
COBISS: 13215004 Link will open in a new window
Views: 747
Downloads: 48
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Other data

Secondary language: English
Secondary title: Website redesign using the Wix platform in the case of Instant design
Secondary abstract: The purpose of this work is to identify the identification of an existing Instant Design Web site in the Google search engine. On the basis of a modern analysis, a decision will be made whether the existing website will be renewed or will be being reinstated. The work consists of theoretical and analytical parts. The theoretical part presents the types and structures of websites. To create a website, the WIX platform is presented in more detail, following the current contemporary design trends. In the analytical section, the current site is analysed using the SEOquake tool, which shows all the key features important for high visibility in Internet browsers. On the basis of this analysis, a decision will be made to design a new website and present the route from concept to publication. After publishing, the website needs to be optimized, where the latest trends in SEO optimization are presented. For a more sophisticated optimization, the way of creating external connections is presented. The trends in the design and marketing of websites have changed radically over the decade, so websites created with old tools do not bring the expected results of visibility in today's online environment.
Secondary keywords: website;keyword selection;SEO optimization;Wix platform;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 48 str.
ID: 10957863