Psihoanaliza

odnosi z javnostjo in nezavedno

Talja Sušec (Author), Mirt Komel (Mentor)

Abstract

Freud deskripciji množic daje etiološko vsebino. Njegov nečak, Edward Bernays, živeč v ZDA, psihoanalitično vednost uporabi za vzpostavitev odnosov z javnostjo, ki nosijo učinek družbene vezi v moderni demokratični družbi. S cerkvenim razdorom v 16. stoletju se družba vedno bolj oddaljuje od Boga ter v tem novem umevanju sveta, Boga, sebstva in biti vedno bolj ustvarja presežne vrednosti. Ob tem človek postaja vedno bolj oddaljen od svoje biti (sam sebi nesmiseln). Moderna zahodna družba temelji na ustvarjanju presežka materialnih vrednosti in manka duševnega smisla, ki ga posameznik išče v svetu materialnih dobrin. Govorica je ena izmed družbenih vezi, ki predvsem skozi medije in odnose z javnostjo ohranja obstoj nevidne umetne množice. Proces odnosov z javnostjo uspe množične individuume, pripadnike demokratične kapitalistično-potrošniške zahodne družbe držati v globokem spancu s tem, ko posameznikom jemlje prostor politične emancipacije na način, da ga prestavlja v polje potrošništva.

Keywords

psihologija množic;narcisistična družba;porabništvo;Psihoanaliza;Odnosi z javnostmi;Propaganda;Narcisizem;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[T. Sušec]
UDC:	159.964:316.7(043.2)
COBISS:	35809373
Views:	637
Downloads:	216
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Psychoanalysis: Public Relations and Subconscious
Secondary abstract:	Freud determinates the causes to existing description of the mass psychology. His nephew, Edward Bernays from USA, uses psychoanalytical knowledge to establish the mechanism and later profession of public relations, which carry the effect of social connection between people. With the religion schism the society becomes more and more distant from God. In this new comprehension of God, self-being and essence of being, the society is making more and more surplus value. The human being is becoming more distant from his own self-being (absurd to himself). The modern west society is based on making a surplus of material value and lack of mental and spiritual sense that a person is looking for in a world of material goods. Language is one of the factors of social connection, which specially through the media and public relations preserves the existence of invisible artificial mass. The process of public relations helps to keep the masses, members of democratic capitalistic-consuming west society in a deep sleep with transferring the place of political emancipation to the field of consumption.
Secondary keywords:	Psychoanalysis;Public relations;Propaganda;Narcissism;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	57 str.
ID:	10959137