Izgradnja znamke dobrega zaposlovalca v podjetju Halcom, d. d.

diplomsko delo

Alen Hliš (Author), Miroljub Ignjatović (Mentor)

Abstract

Diplomsko delo se ukvarja z multidisciplinarnim pristopom, ki v zadnjem obdobju vzbuja veliko pozornosti. Pristop izgradnje znamke dobrega zaposlovalca postaja v poslovnem okolju ena izmed možnih metod za povečanje ugleda in zanimivosti podjetja kot zaposlovalca. Na trgu vlada močna konkurenca, ki je podjetja pripeljala do točke, na kateri se soočajo z izzivom pomanjkanja strokovnjakov na različnih področjih, ali pa reševanje takšnih izzivov preprosto zahteva previsok vložek. Zato so podjetja storila korak naprej na področjih, na katerih se lahko tudi ob zmanjšanih finančnih izdatkih in hkratnem povečanju truda močno razlikujejo od svojih konkurentov. Na tak način svojim zaposlenim ponudijo delovno okolje, v katerem si želijo delati, javnost pa postane na takšna podjetja pozorna. V primeru pozitivnih učinkov lahko kakovostna izgradnja znamke dobrega zaposlovalca znotraj izbranega podjetja pripelje do večjega nabora kakovostnih kandidatov za zaposlitev, izboljšane javne podobe podjetja kot zaposlovalca, manjšega odstotka fluktuacije zaposlenih in tudi do občutnejših prihrankov na področju selekcije ter iskanja kadrov.

Keywords

znamka zaposlovalca;poslovno okolje;ugled;Blagovne znamke;Poslovna uspešnost;Zaposlovanje;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[A. Hliš]
UDC:	005.6(043.2)
COBISS:	35953757
Views:	689
Downloads:	163
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Development of the Good Employer Trademark in the Company Halcom, d. d.
Secondary abstract:	This diploma thesis discusses a recently widely discussed multidisciplinary approach. The development of the good employer trademark approach is establishing itself as one of the possible methods to enhance a company’s and employer’s reputation and attractiveness. Companies operate in a highly-competitive market, which led them to the point, where they must combat the shortage of specialists in various fields or accept the fact that measures to tackle such challenges require excessively high assets. Therefore, companies have now taken an important step forwards in fields, which – while reducing financial expenditures and increasing their effort – allow them to differ significantly from their competitors. With this approach, they establish an attractive working environment for their employees, while such companies gain exposure in the public. In the case of positive effects, high-quality development of the good employer trademark within selected companies may lead to the recruitment of prolific job candidates, an improved public image of the company as an employer, reduce staff turnover, and generate substantial savings during the selection and recruitment process.
Secondary keywords:	Trademarks;Success in business;Employment;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	48 str.
ID:	10959386