Poslovni načrt

kolesarski park Stari vrh d. o. o.

Mihael Küzmič (Author), Mitja Jeraj (Mentor)

Abstract

Diplomsko delo obravnava poslovni načrt gorsko kolesarskega parka na znanem slovenskem smučišču Stari Vrh. Opisuje možnosti izvedbe, vodenja in dodane vrednosti, ki bi jo tovrstna dejavnost lahko prispevala smučišču Stari Vrh ter celotni škofjeloški regiji. Vsebina diplomskega dela temelji na skrbni raziskavi strokovnih sodelavcev podjetja Gravity Logic inc., ki ima svoj sedež v kraju Whistler, v zvezni državi British Columbia, v Kanadi. To področje je svetovno znano kot eno najbolje urejenih in dodelanih kolesarskih območij na svetu, kar utemeljujeta strokovnost in dodelanost študije, na osnovi katere je nastal poslovni načrt. Diplomsko delo opredeljuje idejo kolesarskega parka, jo vnaša v poslovni model že obstoječega športno-rekreacijskega centra z infrastrukturo, ki jo je mogoče nadgraditi za potrebe tovrstne dejavnosti. Preverjeno je, kakšna je ekonomičnost posla in v kolikem času bi tovrstna dejavnost povrnila stroške zagona in začela ustvarjati dodano vrednost smučišču STC Stari Vrh d. o. o. S pomočjo analize SWOT so proučene prednosti, slabosti, nevarnosti in možnosti posla, ugotovitve pa so podkrepljene s finančno analizo. Vpeljava lastnega poslovnega modela kolesarskega parka, ki kolesarjem nudi urejene proge za gorsko kolesarjenje in poligone za nadgradnjo njihovega znanja, ob tem pa tudi izposojo potrebne opreme in šolanje ne veščih gorski kolesarjev, proti plačilu, ustvarja prihodke v višini 154.259 EUR. Na osnovi podatkov o velikosti ciljne populacije se lahko v prvih štirih letih pričakuje rast prihodkov v višini 15 do 20 odstotkov letno. Tako bo podjetje v četrtem letu obratovanja ustvarjalo prihodke v višini 275.306 EUR in pri tem beležilo donosnost sredstev v višini 30,10 odstotka. Podjetje bo v tem času vseskozi likvidno. Na osnovi zbranih podatkov je mogoče zaključiti, da implementacija tovrstne dejavnosti v obstoječo infrastrukturo ustvarja dodano vrednost in prispeva k povečanju obsega poslovanja ter temu primerno viša prihodke tako kolesarskemu parku kot smučišču STC Stari Vrh d. o. o.

Keywords

poslovni načrt;trženjski načrt;tržne strategije;razvoj produktov;investicije;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	GEA College - FP - GEA College of Entrepreneurship
Publisher:	[M. Kuzmič]
UDC:	33:005(043.3)
COBISS:	513711746
Views:	40
Downloads:	6
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Bussines Plan: Mountain Bike Park Stari Vrh d. o. o. Bachelor's Thesis
Secondary abstract:	This bachelor’s thesis discusses the business plan of a mountain bike park at the famous Stari Vrh Ski Resort in Slovenia. It describes the possibilities of implementation, management and added value that such an activity would bring to the Stari Vrh Ski Resort and to the entire Škofja Loka region. The content of this thesis is based on a thorough study of the professional associates of Gravity Logic Inc., based in Whistler, British Columbia in Canada. This area is world-renowned as one of the best organised and elaborate cycling areas in the world, which substantiates the professionalism and elaborateness of the study, from which this business plan arose. The bachelor's thesis presents the idea for a mountain bike park and integrates it into the business model of the existing sports and recreation centre, whose infrastructure can be upgraded for the needs of this kind of activity. I studied the economy of the operation itself and the time it would take for such an activity to recover the start-up costs and begin to generate added value for the STC Stari Vrh d.o.o. Ski Resort. By means of a SWOT analysis, I examined the advantages, weaknesses, hazards and possibilities of the operation itself, and corroborated my findings with a financial analysis. By introducing my own business model of the bike park, which offers cyclists arranged mountain biking trails and test tracks to upgrade their knowledge, as well as rental of the necessary equipment and the training of unskilled mountain cyclists for a fee, a revenue of EUR 154,259 would be generated. Based on data on the size of the target population, in the first four years a 15 to 20 percent growth in revenue can be expected per annum. Thus, in the fourth year of operation, the company would generate a revenue of EUR 275,306 and a return on assets in the amount of 30.10 percent. The company would maintain a stable cash flow throughout that time. On the basis of the data collected, it can be concluded that the integration of this type of activity into the existing infrastructure would create added value, contribute to increasing the volume of business, and increase the revenues of the bike park and of the STC Stari Vrh d.o.o. Ski Resort.
Secondary keywords:	gorsko kolesarski park;rast priljubljenosti gorsko kolesarskega športa;Stari Vrh;načrt izvedbe;analiza SWOT;finančna analiza.;
Type (COBISS):	Undergraduate thesis
Study programme:	0000801
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	GEA College, Fak. za podjetništvo
Pages:	41 str., 13 str. pril.
ID:	10960800