Življenjsko-stilni blogi in njihova vloga v družbi

magistrsko delo

Nika Švajncer (Author), Maruša Pušnik (Mentor)

Abstract

V preteklosti smo imeli možnost slediti večinoma modnim, lepotnim in kuharskim blogom, v zadnjem času pa narašča popularnost blogov o življenjskem stilu kot celoti. Iz tega razloga želim ta pojav nekoliko bolje raziskati, pri čemer me bo zanimal pomen življenjsko-stilnega blogerstva v družbi in kako skušajo slovenske blogerke s svojimi objavami (tako preko blogov kot Instagrama) bralkam posredovati določen način življenja. S pomočjo poglobljenih intervjujev z blogerkami ter analize njihovih blogov in profilov na Instagramu sem odgovorila na dve zastavljeni vprašanji: kakšna je družbena vrednost blogov za bralke in ali se klasično blogerstvo »seli« na Instagram? Prišla sem do zaključka, da je poslanstvo blogerk v prvi vrsti izražanje svojih mnenj, hkrati pa pomoč drugim skozi svoje izkušnje in poznavanje določenih tem. Kot vplivnice imajo moč narediti vtis in vplivati na svoje sledilke oziroma bralke bloga, kar je razvidno tudi iz komentarjev, ki jih le-te puščajo pod objavami blogerk. Prav tako se ne bojijo povedati svojega mnenja in pokazati, kdo so v resnici (tj. se pokazati brez ličil, odkriti svoje »napake«, deliti svoje težave) in ta pristnost skupaj z edinstvenostjo njihovih pristopov oziroma objav tako na blogu kot Instagramu je tisto, kar mora imeti vsaka prava vplivnica, ki želi 'svet' spremeniti na bolje in imeti (pozitiven) vpliv na svoje občinstvo – družbo.

Keywords

Instagram;vplivneži;Blogi;Življenjski stili;Družbena omrežja;Družba;Magistrska dela;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.09 - Master's Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[N. Švajncer]
UDC:	316.728(043.3)
COBISS:	35838301
Views:	900
Downloads:	323
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Lifestyle blogs and their role in society
Secondary abstract:	In the past we had the opportunity to follow mostly fashion, beauty and food blogs, however the popularity of lifestyle blogs has been increasing lately. Therefore, my goal in this work is to explore this phenomenon in greater detail. My focus is going to be on the importance of lifestyle blogging in society and how Slovenian bloggers try to communicate a certain way of lifestyle through their posts on blogs and Instagram. With help of in-depth interviews with female bloggers and analysis of their blogs and profiles on Instagram, I answered two main questions: “What is the social value of blogs for readers?” and “Is classic blogging ‘moving’ to Instagram?” I came to the conclusion that the primary mission of bloggers is to express their opinions, while simultaneously helping others with their experiences and knowledge on specific topics. As influencers, they have the power to impress and influence their followers (readers), which is also evident in the comment section of their blogs and Instagram profiles. Furthermore, they are not afraid to express their opinion and to show their true self (i.e. showing themselves without makeup, showing their “mistakes”, sharing their problems). This authenticity, combined with the uniqueness of their approach and posts – both on the blog and on Instagram – is what every influencer has to possess in order to change the “world” and have (positive) influence on its audience – society.
Secondary keywords:	Blogs;Lifestyles;Social networks;Society;Master's theses;
Type (COBISS):	Master's thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	76 str.
ID:	10961192