magistrsko delo
Blaž Belič (Author), Aleš Žiberna (Mentor)

Abstract

Velik delež projektov, ki se ukvarjajo z razvojem informacijskih sistemov, se kljub naraščajočim vlaganjem in zavedanjem podjetij o njihovem pomenu konča neuspešno. Nova tehnologija je v podjetju lahko implementirana, ne pa tudi redno in vsakodnevno uporabljena. Implementacija novih informacijskih sistemov se v kar 75 % primerih konča z zamudo. Glavni razlogi za tako velik delež so odpori do sprememb, kar je tudi naravna reakcija ljudi na kakršnekoli spremembe, neuspeli predimplementacijski ukrepi, saj razvoj informacijskih sistemov vpliva na mišljenje in stališča uporabnikov, še preden se ti pričnejo razvijati ter neizvedena/neuspela tehnična izobraževanja delavcev o novem sistemu. Izobraževanje delavcev je glavni predpogoj za učinkovito in pogosto uporabo kakršnihkoli sistemov. V podjetju Renault Nissan Slovenija, d. o. o., so se po 15 letih odločili, da je potrebno posodobiti sistem Komercialne akcije, ki se uporablja za trženje B2B akcij do servisno prodajne mreže Renault in katerega uporabljajo prodajni svetovalci, skladišče ter marketing poprodaje. Ker je ta sistem kompleksen in vpliva na delovni vsakdan celotne poprodaje, je njegova implementacija toliko bolj zahtevna. Cilj naloge je uspešno dokončati projekt ter zagotoviti čim boljšo implementacijo ter pogostost uporabe novega sistema. Rezultat novega sistema Komercialne akcije (KA2) je zmanjšanje administrativnih in ročnih del, izboljšanje uporabniške izkušnje in analitike ter, kar je najpomembnejše, povečanje prodaje nadomestnih delov. Vse to je mogoče le z uspešnim sodelovanjem vseh vpletenih oddelkov.

Keywords

prenova informacijskih sistemov;analiza potreb;sprejemanje informacijskih tehnologij;Informacijska tehnologija;Tehnološke spremembe;Podjetja;Slovenija;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [B. Belič]
UDC: 330.526.33:004(497.4)(043.3)
COBISS: 35844957 Link will open in a new window
Views: 847
Downloads: 296
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Other data

Secondary language: English
Secondary title: Renovation of information system Commercial actions at Renault Nissan Slovenia, d. o. o.
Secondary abstract: Despite the rising investments and awareness of companies about the importance of the development of information systems, large shares of such projects end unsuccessfully. New technology can be implemented in the company, but not regularly used on a daily basis by employees. In 75% of cases, the implementation of new information systems is overdue. The main reasons for such a large share of unsuccessfully completed IT development projects are resistances to change, which is also a natural reaction of people to any change. The second reason is failed implementation of pre-implementation measures, as the development of information systems impacts on users' opinions and views even before they begin to be developed. The third reason is unsuccessful technical training of employees about the new tool. The education of workers is a major prerequisite for effective and frequent use of any systems. After 15 years, at Renault Nissan Slovenija d.o.o. they finally realized that it is necessary to update the system of Commercial actions, which is used to create B2B »Push« campaigns for Renault authorized network and is used by salesmen/sales personnel in the company, warehouse and marketing After sales. Since this system is complex and affects the everyday life of the entire After sales department, its implementation is all the more demanding. The goal of the project is to successfully complete the project and to ensure the best possible implementation and frequency of using the new system. Output of the new Commercial action system (KA2) is to reduce the scale of manual work, improve user experience and analytics, and most importantly, increase the sales of spare parts. All this is possible only through the successful participation of all involved departments.
Secondary keywords: Information technology;Technological change;Enterprises;Slovenia;Master's theses;
Type (COBISS): Master's thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 93 str.
ID: 10961354