magistrsko delo
Nina Černič (Author), Urša Golob (Mentor), Anže Burger (Co-mentor)

Abstract

Z magistrskim delom sem želela identificirati faktorje, ki vplivajo na uspešnost projektov s prvo izdajo žetonov s strani investitorjev. Začela sem s pregledom obstoječe literature. Ker je študij na temo kripto projektov zelo malo, sem svoje področje raziskovanja razširila še na druge oblike množičnega financiranja. Definirala sem različne oblike množičnega financiranja, opredelila glavne motivatorje za investicije in iz obstoječih študij identificirala faktorje, na podlagi katerih se investitorji odločajo za investicije v potencialno uspešne projekte. V empiričnem delu sem s poglobljenimi intervjuji s kripto strokovnjaki želela identificirati tiste faktorje, ki vplivajo na uspešnost ICO projektov in poznavanje katerih lahko zmanjša tveganje pri investicijah. Izkazalo se je, da so za investitorje najbolj pomembni izkušena ekipa strokovnjakov, skupnost, ki podpira projekt in relevanten produkt. Poleg tega raziskovalni del zajema še glavne motivatorjev v kripto projekte, definicijo uspešnega projekta, vlogo marketinga in glavne razlike med projekti s prvo izdajo žetonov in drugimi oblikami množičnega financiranja.

Keywords

ICO;množično financiranje;prva izdaja žetonov;faktorji uspešnosti;kripto žetoni;Finančne storitve;Projekti;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [N. Černič]
UDC: 336(043.3)
COBISS: 35860317 Link will open in a new window
Views: 756
Downloads: 262
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Other data

Secondary language: English
Secondary title: Identification of success factors of ICO projects by investors
Secondary abstract: The purpose of this assignment was to identify the success factors of ICO projects from investors' point of view. I started with a review of existing literature. Since there are very few studies on the topic of ICO projects, I expanded my field of research into other forms of crowdfunding. I defined different forms of crowdfuding and the main motivators for investments. From the existing studies I identified the factors on the basis of which investors decide to invest in potentially successful projects. In the empirical part, I made interviews with the crypto experts. I wanted to identify success factors of ICO projects, which are known as very risky. It turned out that for the investors the most important factors are the experienced team of experts, the community that supports the project and the relevant product. In addition, the research also covers the main motivators in crypto projects, the definition of a successful ICO project, the role of marketing and the main difference between ICO projects and other forms of crowdfuding.
Secondary keywords: Financial services;Projects;Master's theses;
Type (COBISS): Master's thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 110 str.
ID: 10962404