diplomsko delo
Biljana Arsovska (Author), Mojca Pajnik (Mentor)

Abstract

Ko govorimo o odnosu med mediji in politiko, je potrebno poudariti, da je politično komuniciranje vedno ključnega pomena za oblikovanje in uspešnost politike. V zadnjem desetletju prihaja do sprememb v tem procesu, do premika od relevantnosti tradicionalnih medijev (časopisi, radio, televizija) v volilnih procesih k spletnim medijem. Medijatizacija je kompleksen družbeni proces, ki opisuje vse večjo odvisnost drugih družbenih sfer od medijske. Predmet moje diplomske naloge je analiza zadnjih predsedniških volitev v Združenih držav Amerike. Predvsem me zanima, kako se nove možnosti političnega komuniciranja odražajo na uspehu politikov. Z analizo literature in komunikacijskih strategij Donalda Trumpa na Twitterju preučujem, kako močno je sprememba političnega diskurza vplivala na politične procese v zahodnih državah pod vplivom novih medijev. Kako je politična retorika, posredovana s pomočjo različnih oblik medijev, vplivala na uspešnost posameznih kandidatov in političnih strank? S podrobnejšo analizo platforme Twitter in njegove uporabe v času volitev sem prišla do zaključka, da se s pomočjo personalizacije, spektakularizacije in komercializacije politični diskurz vedno bolj spreminja v medijsi diskurz. Te okoliščine so koristne za populistične politike, katerih težnja je doseganje čim večje zvestobe volivcev in maksimiziranje števila podpornikov.

Keywords

Politično komuniciranje;Družbena omrežja;Volitve;Združene države Amerike;Diplomska dela;

Data

Language: English
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [B. Arsovska]
UDC: 324(73)(043.2)
COBISS: 36007005 Link will open in a new window
Views: 546
Downloads: 276
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Other data

Secondary language: Slovenian
Secondary title: Contemporary political communication in the case of the analysis of the electoral process in the USA and the victory of the populists Donald Trump
Secondary abstract: When it comes to the relationship between media and politics, it is important to bring attention to the political communication as the main factor in the process of attaining success. During the last decade, the process has been changing. Namely, there is a shift in the relevance of the traditional media (newspapers, radio, television) in the election process towards the social media. Mediatization is a complex social process that vividly describes the increasing dependence of other social spheres on the media. The subject of my bachelor thesis is analysis of the latest elections for the President of the United States. I am studying how new opportunities for political communication are reflected on the success of politicians. Through analysis of literature and Donald Trump's communication strategies on Twitter, I study how strongly the change in political discourse influenced the political processes in the Western countries, under the influence of new media. How did political rhetoric, mediated through various forms of media, influence the performance of individual candidates and political parties? Through a more detailed analysis of the Twitter platform, and its utilization at the time of the election, I came to the conclusion that through personalization, spectacularization and commercialization, political discourse is increasingly changing in a media discourse. This situation is beneficial to populist politicians, whose aspiration is maximizing the loyalty of their supporters.
Secondary keywords: Political communication;Social networks;Elections;United States;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 43 str.
ID: 10978405