diplomsko delo visokošolskega strokovnega študija Organizacija in management poslovnih in delovnih sistemov
Ula Vidmar (Author), Marina Letonja (Mentor)

Abstract

Diplomsko delo je poslovni načrt ustanovitve podjetja Ulashes, s. p. Dejavnost družbe obsega izvajanje storitve podaljšanja trepalnic. Na podlagi teoretičnih izhodišč so obravnavani ustanovitev ter razvoj in nadaljnja rast podjetja, modeli in strategije rasti podjetja ter tveganja za podjetje. Predstavljeni so podjetje, panoga, v kateri posluje, tržna raziskava in tržne strategije, plan prodaje, nato sledi predstavitev razvoja storitve in možnosti razvoja v prihodnosti, potrebna infrastruktura, kadri in organizacija, tveganja in možne rešitve. V zaključnem delu so terminski načrt in finančne projekcije za realizacijo načrtovanega posla. Podjetnica bo v ustanovitev in razvoj podjetja vložila lastna finančna sredstva. Neodvisnost od kreditov oziroma bank bo poslovna priložnost podjetja za nadaljnjo rast. Podjetje se bo tržilo predvsem preko socialnih medijev in raznih prireditev in sejmov. Podjetnica bo izvajala eno storitev. To storitev bo izvajala kakovostno ter bo veliko vložila v izobraževanja in nova znanja na tem področju. Na podlagi analize panoge in tržne raziskave smo izdelali finančne projekcije poslovanja podjetja v naslednjih petih letih. Podjetje bo začelo poslovati v letu 2019. Dobiček bo dosegalo od prvega leta poslovanja. Povprečna donosnost podjetnikovega kapitala bo v tem obdobju 49 odstotkov in povprečna donosnost sredstev bo tudi 49 odstotkov. Finančne projekcije izkazujejo, da bo podjetje učinkovito uporabljalo vložena sredstva in bo sposobno ustvarjati premoženje s. p.-ja.

Keywords

poslovni načrt;novo podjetje;osebne storitve;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [U. Vidmar]
UDC: 005
COBISS: 8084755 Link will open in a new window
Views: 1277
Downloads: 235
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Other data

Secondary language: English
Secondary title: Business plan for the company Ulashes
Secondary abstract: The thesis is the business plan for the growth of the company Ulashes s.p. The company's activities include service of the professional eyelash extensions. On a theoretical basis, the growth of the company, the models and the strategy will be discussed. The industry in which the company, the market and the marketing strategies will operate will be presented. In the thesis, the presented research will influence the investment in the new service on the growth and development of the company in the future. The company will invest its own financial and personnel resources to development the service of eyelash extensions solutions. The business is not dependent on the bank. There fore it will become a business opportunity for the company for further growth and important advantage against competition. By implementing only one service, the company will professionalize service offer and increase its operations with existing customers and at the same time acquire new target customers. The purpose of the analysis of the company's past performance and financial projections is to illustrate the effect of the investment on the growth of Ulashes s. p., which I believe will be reflected in the improved financial results of the company in the future. The net profit of the company will increase by almost 25% by year 2020. Financial projections show that the company will effectively use equity and will be able to generate profits without the need for additional capital payments.
Secondary keywords: Business plan;new company;growth strategy and business opportunity.;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijo dela
Pages: 46 f.
ID: 10982884
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