magistrsko delo
Lea Bukovec (Author), Mateja Bodlaj (Mentor)

Abstract

Analiza porabnikovega procesa odločanja pri nakupu avtomobila

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;cena;kvaliteta;primeri;avtomobili;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Bukovec]
UDC: 339.138
COBISS: 24760806 Link will open in a new window
Views: 663
Downloads: 89
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of consumer buying decision process in a car purchase
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;price;quality;cases;cars;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 56, 26 str.
ID: 10991677