Pomen vizualne percepcije na spletni promet spletnega dnevnika

diplomsko delo

Larisa Fekonja (Author), Bojan Novak (Mentor)

Abstract

V diplomski nalogi smo se osredotočili na percepcijo obstoječega spletnega dnevnika v namen zvišanja spletnega prometa. Glede na načela in dobre prakse percepcijskega oblikovanja spletnih strani smo omenjeni spletni dnevnik vizualno izboljšali. Glede na izbrane metrike uspešnosti smo nato z orodjem Google Analytics izmerili spletni promet pred in po izboljšavi. Pokazali smo, da imajo percepcijske izboljšave vpliv na sam promet spletnega mesta. V postopku merjenja smo namreč dosegli 45,19 % izboljšanje pri ogledih strani ter 59,24 % izboljšanje pri številu uporabnikov.

Keywords

spletni portali;spletni dnevniki;spletni promet;percepcijsko oblikovanje;Google Analytics;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	L. Fekonja
UDC:	004.774.(043.2)
COBISS:	22122518
Views:	916
Downloads:	63
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Impact of visual perception on weblog traffic
Secondary abstract:	The focus of this diploma thesis is a study of visual perception on an existing weblog in order to improve its website traffic. This is achieved by updating it according to the principles and good practices of visual perception for websits design. Google Analytics was used to measure selected importaint performance indicators (KPI) before and after the visual improvement. We have shown that perception has a measurable impact on web traffic as we achieved 45.19 % and 59.24 % improvements in regards to page views and user count.
Secondary keywords:	weblog;perception design;web traffic;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Informatika in tehnologije komuniciranja
Pages:	IX, 55 f.
ID:	10991850