Analiza percepcije medijskega občinstva

magistrsko delo

Katja Tripkovič (Author), Suzana Žilič Fišer (Mentor)

Abstract

Medijsko okolje na različnih platformah ponuja mnogo podob in besed, ki v uporabniku vzbujajo željo po spolnosti. V okviru magistrske naloge smo se ukvarjali z dojemanjem seksualne vsebine uporabnikov na spletnih novičarskih portalih. Osredotočili smo se predvsem na percepcijo občinstva do seksualnih medijskih vsebin, prav tako na razliko v dojemanju vsebin med moškimi in ženskami, ter razlike med anketiranci glede na pogostost spremljanja spletnih novičarskih portalov. Zanimalo nas je, kako spletni uporabniki interpretirajo novice s seksualno vsebino, kako seksualne vsebine zaznamujejo širšo medijsko podobo in v kakšni meri seksualne vsebine krojijo širši medijski prostor. S pomočjo empirične analize smo ugotavljali razlike v dojemanju vsebin, glede na spol in pogostost medijske uporabe. Obenem smo z našo raziskavo poskušali razumeti, kakšne implikacije imajo tovrstne vsebine za širšo medijsko uporabo, ter v kakšni meri reprezentacija spolnosti kroji širši medijski prostor.

Keywords

medijsko občinstvo;seksualnost;seksizem;erotika;medijske vsebine;magistrske naloge;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.09 - Master's Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	K. Tripkovič
UDC:	659.3(043.2)
COBISS:	22009366
Views:	711
Downloads:	99
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Analysis of the perception of media audience
Secondary abstract:	Nowadays we can encounter many sexual scenes in the media environment, whether in the form of advertising boards, online advertisements, online news portals or films. Within the master`s thesis, we were dealing with the percepcion of sexual content on online news portals.We focused primarily on the attitude of the audience to sexual media content, as well as on the difference in the perception of sexism between men and women. We were also focused on the differences among respondents regarding the frequency of monitoring online news portals. We were interested in how internet users interpretate news with (partly) sexual content, in the form of »sexist« and »erotic« contributions. We also examined how monitoring such content influences understanding of society and distribution of sex roles. In theoretical part, we have thus processed literature on the topi cof sexism and eroticism, as well as sexuality in the media. We conducted an online survey to conform or reject theses.
Secondary keywords:	media audience;sexuality;sexism;media content;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VI, 88 f.
ID:	11001509