magistrsko delo
Barbara Slak (Author), Marko Koščak (Mentor)

Abstract

Naslov magistrske naloge Potenciali podjetniškega mreženja med turističnimi ponudniki destinacije Mirnska dolina zajame vse pojme, ki jih v nalogi podrobneje obravnavamo: podjetništvo, mikro in majhna podjetja, mreženje in podjetniško mreženje, destinacija in destinacijski management, turistična ponudba ter zgodbarjenje v turizmu. Analizirali smo Mirnsko dolino in potenciale na destinaciji za razvoj mrežnega turizma. V zadnjem delu naloge smo raziskali trenutno stanje in pogled deležnikov na mreženje v javnem, civilnem in zasebnem sektorju na destinaciji Mirnska dolina. V magistrski nalogi smo si zastavili štiri cilje, katerim smo tudi sledili in jih dosegli. Prvi cilj je bil izvesti analizo stanja destinacije Mirnska dolina in pregledati obstoječe stanje ter Strateško akcijski načrt za vzpostavitev destinacije Mirnska dolina. Drugi cilj je bil predstaviti zgodbarjenje v turizmu na primeru dobre prakse Steirisches Vulkanland in narediti benchmarking analizo z Mirnsko dolino. Kot tretji cilj je bila opravljena analiza poznavanja in razumevanja mreženja med turističnimi ponudniki na destinaciji Mirnska dolina in ugotavljanje trenutnega stanja mreženja na destinaciji Mirnska dolina. Zadnji cilj pa je bil podati, na podlagi analize mreženja med turističnimi ponudniki, strateške usmeritve za oblikovanje mreženja na destinaciji in oblikovati model mreženja, primeren za destinacijo Mirnska dolina.

Keywords

mreženje;destinacija;podjetništvo;zgodbarjenje;turizem;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FT - Faculty of Tourism
Publisher: [B. Slak]
UDC: 338.48-44(497.4 Mirnska dolina)(043.2)
COBISS: 2048295763 Link will open in a new window
Views: 810
Downloads: 150
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Other data

Secondary language: English
Secondary title: Potentials for entrepreneurial networking among tourism providers on destination Mirnska dolina
Secondary abstract: ǂThe ǂtitle "Potentials for entrepreneurial networking among tourism providers on destination Mirnska dolina" captures all the concepts discussed through our work. We defined entrepreneurship, micro and small enterprises, networking and entrepreneurial networking, destination, its management and storytelling. We analyzed the destination Mirnska dolina to see potentials for a development of tourism entrepreneurial networking. In the last part of our work, we examined the current state on networking in the public, civil and private sectors. The master's thesis had four goals set, followed and achieved. The first objective was to analyze the state of the destination Mirnska dolina, to review the existing situation and the existing Strategic Action Plan for its establishment. The second goal was to present storytelling on the good example of the destination Steirisches Vulkanland and to conduct a benchmarking analysis with the destination Mirnska dolina. The third goal was the analysis of knowledge and understanding the networking among tourist providers at this destination and to determine the current state of networking. On the basis of this analysis, the final goal was to provide strategic guidelines for networking at the destination and creating a model of entrepreneurial networking for the destination Mirnska dolina.
Secondary keywords: networking;destination;entrepreneurship;storytelling;tourism;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Pages: 87, 18 str.
ID: 11028388