diplomsko delo visokošolskega strokovnega študija Organizacija in management informacijskih sistemov
Mojca Vogrič (Author), Uroš Rajkovič (Mentor)

Abstract

Pojav in razvoj interneta predstavljata korenite spremembe na področju marketinga, saj je s tem pridobil spletno podobo. Za boljše in učinkovitejše poslovne rezultate pa ima velik pomen oglaševanje. Da bi z oglaševanjem dosegli tudi cilj, to je nakup izdelka ali storitve, morajo podjetja s pomočjo spletne analitike izbrati pravilne poslovne odločitve in strategije. V diplomski nalogi je obravnavana problematika, kdaj in kje je najbolj smiselno oglaševati. Cilj diplomske naloge je predvsem ugotoviti, kaj obiskovalce spletne strani najbolj zanima, da lahko na podlagi teh podatkov prilagodimo oglaševanje. Najprej smo s pomočjo domače in tuje literature pridobili vse potrebne informacije in podatke, ki smo jih potrebovali za teoretični del diplomske naloge. Nato pa smo z zbranimi podatki iz podjetja Forward in s pomočjo orodja Google Analytics ugotovili, katere strani na spletnem mestu so najbolj obiskane in kdaj. Po podrobni analizi pridobljenih rezultatov smo prišli do zaključkov, na podlagi katerih smo naročniku svetovali, kako naj v prihodnosti oglašuje.

Keywords

spletni marketing;spletna analitika;Google Analytics;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [M. Vogrič]
UDC: 004.42
COBISS: 8104467 Link will open in a new window
Views: 982
Downloads: 125
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Digital Marketing Web Analytics in Tourism
Secondary abstract: Appearance and development of Internet is presenting radical changes on field of marketing since it gained web image with this. Advertising represents Important meaning for efficient business results. For achieving the main goal with advertising which is to sell the product or a service, companies must choose correct business decisions and strategies with help of Web Analytics. The diploma thesis deals with the issue of when and where it makes the most sense to advertise. The goal of a diploma thesis is above all to find out what are the web site visitors most interested in so we can use this information to transform advertising based on these data. First we gathered all the necessary information and data we needed for the theoretical part of the thesis with the help of some domestic and foreign literature. Then we determined on basis of collected data from the company Forward and with help of Google Analytics tools which pages on web site are the most visited and when. After a detailed analysis of the obtained results we came to conclusions and based on these conclusions we advised to our client how they should advertise in the future.
Secondary keywords: Digital marketing;Web analitics;Google Analytics  ;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijo dela
Pages: 51 f.
ID: 11074559
Recommended works:
, diplomsko delo visokošolskega strokovnega študija Organizacija in management informacijskih sistemov
, diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov
, magistrsko delo
, diplomsko delo
, no subtitle data available