zaključna strokovna naloga visoke poslovne šole
Tjaša Krobot (Author), Vesna Žabkar (Mentor)

Abstract

Merjenje uspešnosti sponzorstva v športu

Keywords

trženje;šport;sponzorstvo;financiranje;uspeh;meritve;analiza;case study;Tosama;ŽKD Ledita;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Krobot]
UDC: 339.138
COBISS: 24489702 Link will open in a new window
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Downloads: 93
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Other data

Secondary language: English
Secondary title: Measuring the performance of sponsorship in sports
Secondary keywords: marketing;sports;sponsorship;financing;success;measurements;analysis;case study;Tosama;ŽKD Ledita;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 22, 5 str.
ID: 11079799
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