Spar Slovenija d. o. o. in kampanja "Štartaj, Slovenija!"
Meri Lindič (Author), Mateja Kos Koklič (Mentor)

Abstract

Trženjsko komuniciranje v trgovini na drobno

Keywords

trženje;poslovno komuniciranje;prodaja na drobno;prodajalna;vedenje potrošnikov;nakup;odločanje;case study;Spar Slovenija;Štartaj, Slovenija;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Lindič]
UDC: 339.138
COBISS: 24614630 Link will open in a new window
Views: 529
Downloads: 104
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Marketing communications in retail: Spar Slovenija d.o.o. and campaign "Štartaj, Slovenija!"
Secondary keywords: marketing;business communication;retail trade;shops;consumer behaviour;purchasing;decision making;case study;Spar Slovenija;Štartaj, Slovenija;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 24, 2 str.
ID: 11079823
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