zaključna strokovna naloga visoke poslovne šole
Katja Kastelic (Author), Mateja Bodlaj (Mentor)

Abstract

Trženje lastne blagovne znamke podjetja Mercator IP, d.o.o.

Keywords

Slovenija;trgovinsko podjetje;Mercator;trženje;blagovne znamke;image;premoženje;raziskave;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Kastelic]
UDC: 339.138
COBISS: 24678118 Link will open in a new window
Views: 781
Downloads: 120
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Other data

Secondary language: English
Secondary title: Own-brand marketing in Mercator IP d.o.o.
Secondary keywords: Slovenia;commercial enterprise;Mercator;marketing;brands;image;property;research;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 29, 15 str.
ID: 11079850
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