magistrsko delo
Ajda Erjavec (Author), Barbara Culiberg (Mentor)

Abstract

Primerjava ponudnikov hitre mode in tradicionalnih modnih trgovcev v očeh zrelega segmenta porabnikov

Keywords

trženje;trg;segmentacija;tekstilna industrija;vedenje potrošnikov;odločanje;nakup;case study;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Erjavec]
UDC: 366
COBISS: 24775654 Link will open in a new window
Views: 639
Downloads: 93
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Other data

Secondary language: English
Secondary title: ǂA ǂcomparison of fast fashion and traditional fashion retailers from the mature consumers' perspective
Secondary keywords: marketing;market;segmentation;textile industry;consumer behaviour;decision making;purchasing;case study;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 61, 11 str.
ID: 11085069