zaznavanje slovenskih porabnikov
Magdalena Prodanović (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Zgodba blagovne znamke

Keywords

trženje;blagovne znamke;vedenje potrošnikov;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Prodanović]
UDC: 366
COBISS: 24890598 Link will open in a new window
Views: 634
Downloads: 77
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Other data

Secondary language: English
Secondary title: ǂA ǂbrand story: the perception of the brand by Slovenian consumers
Secondary keywords: marketing;brands;consumer behaviour;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 51, 31 str.
ID: 11085155
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