magistrsko delo
Nina Borković (Author), Mateja Kos Koklič (Mentor)

Abstract

Analiza procesa spletnega nakupa otroških izdelkov

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;psihologija potrošnika;analiza;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Borković]
UDC: 366
COBISS: 24982758 Link will open in a new window
Views: 544
Downloads: 108
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of the online buying process of child products
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;consumer psychology;analysis;cases;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 83, 47 str.
ID: 11085216
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