PEST analiza malih in srednje velikih podjetij

delo diplomskega projekta

Natalija Pungartnik (Author), Tjaša Štrukelj (Mentor), Vida Sruk (Co-mentor)

Abstract

V tem diplomskem projektu bomo povzeto predstavili PEST analizo in možnosti njene uporabe v malih in srednje velikih podjetjih. S PEST analizo preučujemo zunanje okoljske dejavnike, ki vplivajo na podjetje. Diplomski projekt je sestavljen iz teoretičnega in praktičnega dela. V teoretičnem delu bomo opisali področje in opredelili problem ter pojasnili, katere so predvidene metode raziskovanja. Opredelili bomo mala in srednje velika podjetja (v nadaljevanju MSP), merila za določanje velikosti podjetja v Sloveniji in EU ter prikazali nekaj izbranih značilnosti o MSP v Sloveniji in EU. Opredelili bomo razvoj PEST analize, njene prednosti in slabosti ter podrobneje pojasnili uporabo PEST analize v strateškem planiranju (za ocenjevanje države, trga v industriji in v MSP). Ker pa se je PEST analiza razvila skozi različne variacije, bomo v teoretičnem delu povzeli tudi bistvo teh variacij – možnih dejavnikov za variacije PEST analize – transformacija za PESTLE analizo: globlja raziskava. Danes je nenehno izboljševanje produktivnosti bistvenega pomena za konkurenčni uspeh. Podjetje Hexagon Manufacturing Intelligence, S.p.A., ki ga obravnavamo v praktičnem delu diplomskega projekta, je razširjeno po vsem svetu, ponujajo prodajne in tehnične storitve. Leta 2017 je Hexagon Manufacturing Intelligence, S.p.A. postal vodilni svetovni ponudnik rešitev za informacijsko tehnologijo (v nadaljevanju IT). Podrobneje se bomo v diplomskem projektu omejili na mikro podjetje Hexagon Manufacturing Intelligence, S.p.A., podružnica v Sloveniji, kjer sodelujejo s strankami za izboljšanje produktivnosti z uporabo kakovosti v celotnem življenjskem ciklu izdelka. Preučevano podjetje s svojo tehnologijo proizvajalcem omogoča, da prevzamejo kontrolo kakovosti na vseh ključnih stopnjah njihovega procesa. Njihove programske rešitve kot celota ustvarjajo digitalno nit v celotnem proizvodnem procesu. V praktičnem delu bomo opredelili in predstavili STEEPLED analizo kot variacijo PEST analize na primeru mikro podjetja Hexagon Manufacturing Intelligence, S.p.A., podružnica v Sloveniji. STEEPLED analiza zajema vse zunanje oz. okoljske dejavnike, ki jih mora podjetje upoštevati, zato da se lahko ustrezno odzove na priložnosti in nevarnosti, ki iz zunanjih oz. okoljskih dejavnikov izhajajo, saj je cilj vsakega podjetja uspešno poslovanje. Dejavniki STEEPLED analize so politični, ekonomski, socio-kulturni, tehnološki, okoljski, pravni, etični in demografski.

Keywords

mala podjetja;srednja podjetja;poslovno okolje;analiza;PEST analiza;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[N. Pungartnik]
UDC:	005.52
COBISS:	13433884
Views:	1602
Downloads:	326
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	PEST analysis in the business environment of small and medium-sized enterprises
Secondary abstract:	PEST analysis and the possibilities of its use in small and medium-sized enterprises will be presented in this diploma project. PEST analysis examines external environmental factors that affect the company. The diploma project consists of theoretical and practical part. In the theoretical part the field will be described, the problem defined, and the estimated methods of research explained. Small and medium-sized enterprises (hereinafter: SMEs), and criteria for determining the size of the company in Slovenia and the EU will be defined, some of the selected characteristics about SMEs in Slovenia and the EU will be mentioned. The development of PEST analysis, strengths and weaknesses will be defined and the use of PEST analysis in strategic planning (for assessing the state, the market in industry and in SMEs) explained in more detail. However, since PEST analysis is divided into different variations, the theoretical part will also summarize the essence of these variations - the possible factors for variations of PEST analysis - the transformation for PESTLE analysis: a deeper study. Today, continuous improvement of productivity is essential for competitive success. Hexagon Manufacturing Intelligence, S.p.A., which is discussed in the practical part of the diploma project, is spread all over the world, offering sales and technical services. In 2017, Hexagon Manufacturing Intelligence, S.p.A., became the world's leading provider of information technology solutions (hereinafter referred to as IT). The focus in this diploma project will be on Hexagon Manufacturing Intelligence, S.p.A., subsidiary in Slovenia, working with customers to improve productivity with the use of the quality throughout the product life cycle. Through its technology the studied company enables manufacturers to take control of the quality at all key stages of their process. Their software solutions as a whole create a digital thread throughout the entire production process. In the practical part, STEEPLED analysis as a variation of PEST analysis in the example of the micro company Hexagon Manufacturing Intelligence, S.p.A., subsidiary in Slovenia, will be defined and presented. STEEPLED analysis covers all external or the environmental factors that the company must consider in order to be able to respond adequately to the opportunities and dangers that arise from external or environmental factors, as each company's goal is successful business. The factors of STEEPLED analysis are political, economic, socio-cultural, technological, environmental, legal, ethical and demographic.
Secondary keywords:	PEST analysis;STEEPLED analysis;SMEs;PEST variations;environmental factors.;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	41 str.
ID:	11111861