Volilna kampanja in politično komuniciranje

analiza predvolilnih soočenj in volilnih plakatov v času parlamentarnih volitev 2018

Damjan Lukić (Author), Andreja Vezovnik (Mentor)

Abstract

Magistrsko delo obravnava politično komuniciranje in volilno kampanjo ter analizira komuniciranje političnih strank z volilnim telesom. V prvem delu teoretsko opredeli politično komuniciranje in volilno kampanjo s poudarkom na političnem marketingu oziroma profesionalnih volilnih kampanjah. Koncept političnega marketinga se je k nam razširil iz ZDA in temelji na analizi družbene klime ter zbiru tehnik, preko katerih avtor želi ustvariti »idealnega« kandidata na volitvah. Nagovarjanje oziroma prepričevanje volilnega telesa pa je v veliki meri odvisno od uspešnega političnega komuniciranja, ki je temelj vsake volilne kampanje. V drugem delu je predstavljena kritična analiza diskurza predvolilnih soočenj in volilnih plakatov. Ta je opravljena na izbranem vzorcu, ki zajema pet oddaj predvolilnih soočenj in štiri volilne plakate z t.i. »begunsko« tematiko. Iz analize je videti, da so politični akterji uporabljali semiotske in leksikalne izbire z namenom predstavitve migrantov kot grožnje. Grožnja je bila predstavljena na več različnih načinov, in sicer s povezovanjem migrantov s kriminalnimi dejavnostmi, kot kulturna grožnja, kot ekonomsko breme in kot vzrok za politično nestabilnost. Ključna je bila ugotovitev, da so politični akterji s »spretno« uporabo političnega jezika želeli prepričati volilce o njihovi ogroženosti in s tem širili nestrpnost in neenakost.

Keywords

politične metafore;predvolilna soočenja;Volitve;Politično komuniciranje;Diskurz;Kritična analiza diskurza;Slovenija;Magistrska dela;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.09 - Master's Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[D. Lukić]
UDC:	324(497.4)(043.3)
COBISS:	36133213
Views:	665
Downloads:	286
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Electoral campaign and political communication: analysis of pre-election confrontations and electoral posters during the 2018 parliamentary elections
Secondary abstract:	The master's thesis addresses political communication and electoral campaign, and analyzes the communication of political parties with the electoral body. In the first part, theoretically defines political communication and an electoral campaign with an emphasis on political marketing or professional election campaigns. The concept of political marketing has spread to us from the USA and is based on the analysis of the social climate and the collection of techniques through which the author wants to create an "ideal" candidate in the elections. The election or persuasion of the electorate depends to a large extent on the successful political communication that forms the basis of each electoral campaign. The second part presents a critical analysis of the discourse of pre-election confrontations and electoral posters. This is done on a selected sample, covering five broadcasts of pre-election confrontations and four electoral posters with so called "refugee" theme. It is evident from the analysis that political actors used semiotic and lexical choices in order to present migrants as a threat. The threat has been presented in a number of different ways, namely by linking migrants with criminal activities, as a cultural threat, as an economic burden and as a cause of political instability. The key was to note that political actors with a "skillful" use of the political language wanted to convince the voters that they were at risk and thus spread intolerance and inequality.
Secondary keywords:	Elections;Political communication;Discourse;Critical discourse analysis;Slovenia;Master's theses;
Type (COBISS):	Master's thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	63 str.
ID:	11120306