Zemljevidi in aplikacije

teorija rabe in zadovoljitve na primeru prostorskega pozicioniranja v turizmu

Simon Hojnik (Author), Maja Turnšek (Mentor)

Abstract

Naloga v osnovi proučuje, kako se posamezniki odzivajo na uporabo potovalnih aplikacij, namenjenih lokacijskemu pozicioniranju za potrebe turistov. Prvi del naloge se osredotoča na teoretične vidike tradicionalnih in novodobnih metod za odkrivanje destinacije. Podrobneje smo proučili njihov izvor, zgodovinsko ozadje, način delovanja in splošne značilnosti, teoretične modele (model sprejetja tehnologije, teorija inovacijske difuzije in socialna kognitivna teorija), proučili pa smo tudi nekatere pozitivne in negativne učinke, identificirane v prejšnjih raziskavah. S pomočjo ugotovitev smo v drugem delu zastavili pet hipotez, ki ugotavljajo, kaj vpliva na pogostost uporabe potovalnih aplikaciji in ali uporaba potovalnih aplikacij zmanjšuje uporabo tiskanih medijev. Hipoteze smo nato testirali s pomočjo anketnega vprašalnika, na katerega se je odzvalo 359 posameznikov. V skladu s poprejšnjimi raziskavami smo ugotovili, da imajo zaznana uporabnost potovalne aplikacije, zaznana enostavnost uporabe, zaznana združljivost in zaznano zaupanje v lastno učinkovitost pozitiven vpliv na uporabo potovalnih aplikacij. Nismo pa zaznali, da bi pogostost uporabe potovalnih aplikacij vplivala na zmanjšanje uporabe tiskanih medijev, čeprav je pogostost uporabe tiskanih medijev v korelaciji s starostjo uporabnikov.

Keywords

zemljevidi;aplikacije;pametni telefoni;lokacijsko pozicioniranje;turizem;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.09 - Master's Thesis
Organization:	UM FT - Faculty of Tourism
Publisher:	[S. Hojnik]
UDC:	910.22:338.48(043.2)
COBISS:	2048312403
Views:	982
Downloads:	103
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Maps and apps
Secondary abstract:	Our paper examines how individuals respond to the use of travel applications intended for location positioning for tourists' needs. The first part of the research focuses on the theoretical aspects of traditional and modern methods of discovering a tourist destination. We studied their origin, historical background, the way they function, the general characteristics, theoretical models (technology acceptance model, innovation diffusion theory and social cognitive theory), as well as the positive and negative effects identified in previosu research. The second part of our paper focuses on five hypotheses which determine what predicts the frequency of travel application use and whether the use of travel applications (travel apps) reduces the use of printed media. The hypotheses were tested using a survey questionnaire which colected 359 responses. In line with previous research, the results show that perceived applicability of the travel applications, perceived ease of use, perceived compatibility and perceived self-efficiency have a positive effect on the use of travel applications. On the other side, we could not confirm that the frequency of travel app use reduces the use of printed media for geographical location. There is however a correlation between users' age and the use of printed maps.
Secondary keywords:	maps;apps;smartphones;spatial positioning;tourism;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za turizem
Pages:	89, 5 str.
ID:	11134226