Digitalna transformacija podjetij

magistrsko delo

Anja Pešič (Author), Samo Bobek (Mentor)

Abstract

Magistrsko delo se osredotoča na spoznavanje digitalne transformacije podjetij, ki je ključna za njihov dolgoročni uspeh. Rast in preživetje sta temeljna cilja vsakega podjetja. Za dosego teh ciljev morajo podjetja ohraniti konkurenčnost in konstantno skrbeti za zadovoljstvo svojih strank. V sodobnem poslovnem okolju je digitalna transformacija postala praktično neizogibno sredstvo za dosego teh ciljev. V delu bomo opredelili pojem direktorja informatike, opisali njegove potrebne sposobnosti, osebnostne lastnosti kot tudi vpliv, ki ga ima v sodobnem podjetju, ter predvsem njegovo vlogo v času implementacije digitalne transformacije v podjetju. Podali bomo nekaj primerov podjetij, ki so uspešno vpeljala digitalno transformacijo, ter opisali, kako je vplivala nanje.

Keywords

informacijska tehnologija;digitalna tehnologija;transformacija podjetja;strategije;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.09 - Master's Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[A. Pešić]
UDC:	004.9(043.2)
COBISS:	13376796
Views:	924
Downloads:	235
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Companies undergo digital transformation
Secondary abstract:	This master's thesis focuses on learning about the digital transformation of companies, which is crucial for their long-term success. Growth and survival are the fundamental goals of every company. In order to achieve these goals companies must maintain competitiveness and constantly take care of their customers’ needs. In a modern business environment digital transformation has become necessary means to achive companies’ goals. In this master's thesis we will define the concept of chief information officer, describe his required skills, personality traits as his influence in modern companies, and above all, his role during the implementation of digital transformation in the company. We will present some examples of companies that have successfully implemented the digital transformation, and describe how it affected them.
Secondary keywords:	digital transformation;information technology;strategies;chief information officer;Starbucks;LEGO;Under Armour.;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	V, 61 str.
ID:	11140909