Analiza medijskih vsebin v predvolilni kampanji v ZDA

diplomsko delo

Matic Mernik (Author), Suzana Žilič Fišer (Mentor)

Abstract

Diplomsko delo je teoretična in empirična raziskava o vplivu in vlogi medijev v politiki in političnih kampanjah. Pregled literature zajema opredelitev medijev in politike s prikazom njune povezanosti. Prikažemo funkcije in vlogo medijev v političnih kampanjah. Politično komuniciranje predstavimo kot osrednjo točko političnega trženja in pojasnimo medije kot posrednike pri komuniciranju. Ovrednotimo vlogo konvencionalnih in sodobnih medijev ter pojasnimo pomen e-participacije. Aplikativni del diplomskega dela obravnava ameriške predsedniške volitve (2016). V začetku predstavimo ozadje volitev in ameriški volilni sistem. Analiziramo objave izbranih tiskanih medijev in objave obeh kandidatov na družbenih omrežjih. Predstavljeni so rezultati analiz, spoznanja celotnega dela pa diskutiramo v razpravi. Sklepno poglavje zaključujemo s predstavitvijo ključnih ugotovitev.

Keywords

mediji;politika;politično komuniciranje;predsedniške volitve;ZDA;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[M. Mernik]
UDC:	324(043.2)
COBISS:	22593814
Views:	1105
Downloads:	210
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Analysis of media content in the pre-election campaign in the USA
Secondary abstract:	The paper is theoretically and empirically grounded research on the role and the impact of media in politics and political campaigns. The literature review encompasses media and politics definition, along with the representation of the interplay between these two. We present the function media play in political campaigns. Next, we focus on political communication as the focal point in political marketing. Moreover, we find media to be a catalyst in conveying the message of political communication. We challenge the role of traditional media and emphasize the importance of e-participation. The research part of the paper addresses the presidential election in the USA in year 2016. We decipher the background of the elections and explain the Electoral College. The analysis of printed-media news and the analysis of social media posts are conducted. We explain the results, and the contribution of the paper in the discussion. The main findings are presented in the conclusion.
Secondary keywords:	media;politics;political communication;presidential elections;USA;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	III, 64 f.
ID:	11143949