Strategije in triki pri marketingu
diplomsko delo univerzitetnega študija Organizacija in management kadrovskih in izobraževalnih sistemov
Abstract
Marketing je zelo pomemben za uspeh vsakega podjetja. Tržišča so čedalje bolj zahtevna, stopnja konkurenčnosti je visoka, kupci imajo čedalje večja pričakovanja in vse to zahteva inteligentnejši pristop k marketingu. V marketingu je potrebno spremljati nastajajoče oblike tržišč in prepoznati načine, na katere se le-te oblikujejo, ciljati na najboljše priložnosti ter premagati konkurenco na inovativne načine. Zaradi hude konkurence na tržišču se morajo strokovnjaki v marketingu poslužiti tudi različnih trikov, ki povečajo prepoznavnost podjetja in izdelka oziroma storitve.
Keywords
marketing;marketinške strategije;digitalni marketing;
Data
| Language: | Slovenian |
|---|---|
| Year of publishing: | 2019 |
| Typology: | 2.11 - Undergraduate Thesis |
| Organization: | UM FOV - Faculty of Organizational Sciences |
| Publisher: | [M. Piliček] |
| UDC: | 339.138 |
| COBISS: |
8110355
|
| Views: | 1274 |
| Downloads: | 179 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | English |
|---|---|
| Secondary title: | Marketing strategies and tricks |
| Secondary abstract: | Marketing is very important for the success of any company. The markets are more and more demanding, the level of competitiveness is high, customers have an ever-increasing expectation, and all this requires a more intelligent approach to marketing. In marketing, it is necessary to monitor the emerging forms of markets and to identify the ways in which they are designed, to target the best opportunities and overcome competition in innovative ways. Due to intense competition on the market, marketing professionals must also use different tricks to increase the visibility of the company and the product or service. |
| Secondary keywords: | marketing;marketing tricks;marketing strategies;digital marketing;traditional marketing; |
| URN: | URN:SI:UM: |
| Type (COBISS): | Bachelor thesis/paper |
| Thesis comment: | Univ. v Mariboru, Fak. za organizacijske vede |
| Pages: | 40 f. |
| ID: | 11146989 |
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