magistrsko delo
Silvija Repas (Author), Mira Krajnc Ivič (Mentor)

Abstract

Magistrsko delo z naslovom Besedilotvorna sredstva v izbranih turistično oglaševalskih zgibankah je razdeljena na dva dela: na teoretični in empirični del. V teoretičnem delu predstavimo temeljne definicije in opredelitve besedila, preko besedilnosti preidemo na teorijo koherentnosti in kohezivnosti ter si podrobneje ogledamo sredstva kohezije oziroma t. i. besedilotvorna sredstva. Ker smo delali s turistično oglaševalskimi besedili, ne moremo mimo večkodnosti, ki je pri takšnih besedilih zelo pomembna. V teoretičnem delu se dotaknemo tudi značilnosti jezika v turističnih besedilih in tako pridemo tudi do sloganov. V empiričnem delu magistrskega dela analiziramo izbrani vzorec, in sicer je bilo to dvaindvajset turistično oglaševalskih zgibank. Z analizo skušamo dokazati, da je raba besedilotvornih sredstev v turistično oglaševalskih besedilih v veliki meri inovativna in da so slikovni in vizualni elementi zelo pomembni. V analizi skušamo določiti, katera sredstva vezanja besedilnih enot prevladujejo v izbranem vzorcu zgibank. Na konkretnih primerih smo pregledali in analizirali rabo sredstev vezanja besedilnih enot. Ugotovili smo, da so v turistično oglaševalskih besedilih sredstva vezanja besedilnih enot res inovativna in da je večkodnost zelo pomembna pri sestavi dobrega primera turistično oglaševalske zgibanke.

Keywords

magistrska dela;besedilnost;kohezivnost;turističnooglaševalska besedila;besedilotvorna sredstva;večkodnost;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FF - Faculty of Arts
Publisher: [S. Repas]
UDC: 811.163.6ʼ42(043.2)
COBISS: 24687880 Link will open in a new window
Views: 706
Downloads: 76
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Other data

Secondary language: English
Secondary title: Text-forming devices in chosen tourism advertising leaflets
Secondary abstract: The thesis on Text-forming Devices in Chosen Tourism Advertising Leaflets is divided into two parts: theoretical and empirical. In theoretical part, we present basic definitions of text and through the theory of textuality get to the theory of coherence and cohesion where we write about elements of cohesion. Since we worked with tourism advertising texts, we must take multimodal aspect of text into consideration. Multimodality carries an important role in those kinds of texts. In the theoretical part there is also some theory of tourism texts and slogans. The empirical part presents the analysis of 22 examples of tourism advertising leaflets. We want to prove that use of cohesive elements in tourism advertising leaflets is mostly innovative and that graphical and visual elements hold an important role. Through the analysis we want to determine which type of cohesive elements is the most frequently used in our sample of tourism advertising leaflets. We analysed the use of cohesive elements based on examples. We found out that types of cohesive elements in tourism advertising texts are innovative and that multimodality carries an important role in designing a good example of tourism advertising text.
Secondary keywords: master theses;textuality;cohesion;tourism advertising texts;cohesive elements;multimodality;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Filozofska fak., Oddelek za slovanske jezike in književnosti
Pages: 143 f.
ID: 11150322