Pripravljenost plačati več za ekološko pridelano hrano

diplomsko delo

Nika Kadunc (Author), Klement Podnar (Mentor)

Abstract

Dandanes se okoljsko ozaveščeni posamezniki dodobra zavedajo vpliva, ki ga imajo na okolje njihova vsakodnevna dejanja in nakupne navade. Prav zaradi vseh pozitivnih lastnosti, ki jih tako za zdravje in počutje porabnika kot tudi za čistejše okolje prinaša ekološko pridelana hrana, postaja nakupovanje in uživanje tovrstnih živil ter izdelkov vedno bolj razširjeno. Čeprav cena ostaja še vedno ena izmed odločilnih faktorjev nakupne intence, zeleni porabniki ekološkost izdelka postavljajo na prvo mesto in so za vse njihove pozitivne lastnosti pripravljeni plačati višjo ceno. Poleg tega pa na vso večjo pripravljenost plačati več za ekološko pridelano hrano vplivata tudi okoljska zaskrbljenost in vegetarijanstvo. V tem diplomskem delu smo natančno opredelili pripravljenost plačati več ter z raziskavo na vzorcu 213 respondentov statistično analizirali povezanost z obema dejavnikoma. Pri tem smo ugotovili, da večja kot je okoljska zaskrbljenost, večja je pripravljenost plačati več za ekološko pridelano hrano. Prav tako pa se je izkazalo, da vegetarijanstvo pozitivno vpliva na posameznikovo pripravljenost plačati več za ekološko pridelano hrano.

Keywords

ekološko pridelana hrana;okoljska zaskrbljenost;Ekologija;Hrana;Vegetarijanstvo;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[N. Kadunc]
UDC:	502:572.023(043.3)
COBISS:	36296029
Views:	757
Downloads:	193
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Willingness to pay more for organic food
Secondary abstract:	Nowadays, environmentally conscious consumers are fully aware of the impact that their day-to-day actions and shopping habits have on the environment. It is precisely because of all the positive features that organic food has for both the health and the wellbeing of the consumer, as well as for the cleaner environment, shopping and consumption of such foods and products is becoming increasingly widespread. Although the price remains one of the decisive factors of buying decisions, green consumers place ecological aspects of products in the first place and are ready to pay a higher price for all their positive qualities. In addition, the increased willingness to pay more for organic food is also affected by environmental concern and vegetarianism. In this diploma, we have defined willingness to pay more and analyzed the relationship with both factors in a research study with 213 respondents. We have found out that the bigger the environmental concern is, the greater is the willingness to pay more for organic food. We have also found out, that vegetarianism positively influences the individual’s willingness to pay more for organic food.
Secondary keywords:	Ecology;Food;Vegetarianism;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	54 str.
ID:	11164518