diplomsko delo
Petra Noterzberg (Author), Urša Golob (Mentor)

Abstract

Zaradi prekomerne rabe naravnih virov in nenadzorovane gospodarske rasti, so se pojavili številni družbeni problemi. V ospredje je začela prihajati paradigma altruizma. Egoistične vrednote, ki zajemajo dosežek in moč postajajo vse manj pomembne v primerjavi z nasprotujočimi altruističnimi vrednotami, ki zajemajo univerzalizem in dobrohotnost. S tem se je začel spreminjati odnos med podjetji in potrošniki. Potrošniki postajajo vedno bolj kritični do družbene odgovornosti podjetij. Spreminja se njihovo prepričanje o funkciji podjetja, ki ga mora ta zavzeti v družbi. V diplomskem delu sem raziskovala kako vrednote egoizma in altruizma ter okoljska identiteta vplivajo na pričakovanje o družbeni odgovornosti podjetij in trajnostno vedenje potrošnikov, generacije Z in milenijcev. Izvedena je bila kvantitativna raziskava z anketnim vprašalnikom, v katerem je sodelovalo 246 ljudi. Z analizo podatkov sem ugotovila, kako okoljska identiteta, altruistične in egoistične vrednote vplivajo na pričakovanja potrošnikov o družbeni odgovornosti podjetij in trajnostno potrošnjo. Rezultati raziskave so pokazali pozitiven vpliv altruističnih vrednot in okoljske identitete, tako na trajnostno potrošnjo, kot tudi na pričakovanje o družbeni odgovornosti podjetij.

Keywords

okoljska identiteta;trajnostna potrošnja;Vedenje potrošnikov;Družbena odgovornost podjetij;Vrednote;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [P. Noterzberg]
UDC: 366.1:005.35(043.3)
COBISS: 36280413 Link will open in a new window
Views: 625
Downloads: 202
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Other data

Secondary language: English
Secondary title: The influence of select psychological factors on expectations towards CSR and consumer sustainability behaviours
Secondary abstract: Overuse of natural resources and uncontrollable economic growth have led to numerous social issues. This has brought the paradigm of altruism into focus. Egoistic values, such as striving for accomplishments and power, have become less important, while altruistic values, like universalism and charity, are coming to the forefront. Through the shift of values, the relationship between companies and their consumers has changed as well. The customer views and expectations, towards the role that the companies should play in today’s society, have evolved. The public is becoming more and more mindful and critical of the corporate social responsibility (CSR) policies that the companies have incorporated into their business models. This graduate thesis explores how the values of egoism and altruism, as well as environmental identity, influence customer expectations towards CSR and consumer sustainability behaviour, amongst generation Z and millennials. It includes a quantitative analysis in a form of a survey, which included 246 people. Data analysis has shown how environmental identity, altruistic and egoistic values impact consumer expectations towards CSR and sustainable consumption. The results have shown a positive influence of altruistic values and environmental identity on both sustainable consumption as well as expectations towards CSR.
Secondary keywords: Consumer behavior;Social responsibility of business enterprises;Values;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 48 str.
ID: 11164529