Prikrito oglaševanje na slovenskih in angleških blogih

diplomsko delo

Svetlana Roškar (Author), Tina Tomažič (Mentor)

Abstract

V diplomskem delu so predstavljeni pojmi blog, bloger in oglaševanje. Slednje je bilo sicer vedno pomembno, vendar se je v zadnjih letih zelo razširilo oglaševanje na blogih, saj so blogerji ljudem bližje in se z njimi lažje poistovetijo, kot pa recimo z oglasi na televiziji in radiu. Na blogih je prisotno tudi veliko prikritega oglaševanja, tako namernega kot nenamernega. V diplomskem delu nas je zanimalo, ali blogerji takšno oglaševanje ter sodelovanje z blagovnimi znamkami in podjetji na svojih blogih označijo, kako jih označijo ter kakšno sploh je takšno sodelovanje. Primerjali smo slovenske in angleške blogerje.

Keywords

prikrito oglaševanje;blog;blogerji;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[S. Roškar]
UDC:	659.11:004.7(043.2)
COBISS:	22582806
Views:	1055
Downloads:	156
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Hidden advertising on slovenian and english blogs
Secondary abstract:	The presented thesis includes the following concepts: blog, blogger and advertising. Advertising was always important, however in the last few years, it has been present on a lot of blogs content as well. People often identify with bloggers and trust the blog content much more than classical advertising on the television or radio. There is a lot of hidden advertising on blogs content, whether that is intentional or unintentional. In the thesis, we were researching, whether bloggers openly imply advertising and collaborations with brands or companies – and how they present it. We compared Slovenian and English bloggers.
Secondary keywords:	hidden advertising;blog;bloggers;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	[VI], 76 f.
ID:	11200226