delo diplomskega projekta
Ines Horvat (Author), Sonja Sibila Lebe (Mentor)

Abstract

Turizem je nekoč bil dostopen le premožnim družinam, dandanes pa je lahko skoraj vsakdo turist, ki ima željo potovati. Dostopnost do informacij in hitre prometne povezave omogočajo prepoznavnost in razvoj destinacij, kot je Prlekija. V diplomskem projektu se bomo osredotočili na vinski in kolesarski turizem. V okviru teoretičnih izhodišč so najprej opredeljeni pojmi, kot so turistična destinacija, podeželska destinacija, destinacijski management ter vinski in kolesarski turizem. Opredeljeni pojmi so nato podrobneje predstavljeni. V praktičnem delu je na podlagi teoretičnih izhodišč opisana Prlekija in analizirana turistična ponudba. Analiza ponudbe in trenutnega stanja turizma v destinaciji se je izvedla s pomočjo intervjuja in ankete,na tej osnovi pa je bila opravljena tudi SWOT analiza. V sklepnem delu smo povezali ugotovitve, potrdili ali ovrgli postavljene hipoteze in predstavili naše mnenje.

Keywords

turizem;kolesarstvo;vino;destinacije;zanimivosti;podeželje;Prlekija;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [I. Horvat]
UDC: 338.48
COBISS: 13525532 Link will open in a new window
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Downloads: 86
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Other data

Secondary language: English
Secondary title: Cycling and wine tourism development in the Prlekija area
Secondary abstract: Tourism was sometimes only accessible to wealthier families but nowadays it is possible, that everyone who wishes to travel can become a tourist. Access to information and quick traffic routes are enabling recognisability and development of destinations such as Prlekija. In the thesis, we will focus on wine and bicycle tourism. In the theoretical part of the thesis, we define the concepts of tourist destination, rural destination, destination management, wine and bicycle tourism. Later the concepts are broken down to provide more information. In the practical part, based on theoretical knowledge and information, tourism destination Prlekija is described and analysed based on the tourist offer. Detailed analysis and current condition of tourism in destination were possible due to interview and survey, which helped with the making of SWOT analysis. In the last part of the thesis, we summarized the findings and confirmed or disproved hypotheses and presented our opinion.
Secondary keywords: Prlekija area;destination;tourism;wine;bicycling;attractions;
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: III, 32 str., 2 str. pril.
ID: 11206063
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