Zadovoljstvo tujih turistov s kulturnimi prireditvami v Posavju

diplomsko delo visokošolskega strokovnega študija

Elizabeta Prosenik (Author), Borut Vojinović (Mentor)

Abstract

Sodobnim turistom se za aktivno preživljanje dopusta prileže udeležba na raznih kulturnih dogodkih, koncertih ali prireditvah. Prireditve so tiste, ki bogatijo prepoznavnost destinacije in s tem posledično vplivajo na njeno obiskanost in na zadovoljstvo turistov. Diplomska naloga je razdeljena na dva dela. V teoretičnem delu je podrobneje predstavljen management prireditev. V njem je pojasnjena tematika o tipologiji prireditev, življenjskem ciklu destinacije, obveščanju javnosti o prireditvah in pristopi k promociji med različnimi komunikacijskimi orodji, subjektih prireditev in njihovih nalogah ter poglobljen prikaz nabora ponudb prireditev v Posavju. Posavje je regija, ki vključuje šest občin. Ima pestro danost prireditev, v katero so zajete tako športne, kulturne kot tudi zabavne prireditve. V drugem delu diplomske naloge smo izvedli raziskavo s pomočjo anketnih vprašalnikov na terenu. Proučevali smo, kako dobro so tuji turisti obveščeni o kulturnih in zabavnih prireditvah. Z raziskavo smo želeli izvedeti, kakšna je stopnja zadovoljstva tujih turistov s prireditvami v Posavju, kar je tudi osrednja tema diplomskega dela. V zaključnem delu so podani tudi predlogi za izboljšanje promocije prireditev.

Keywords

management prireditev;Posavje;kulturne in zabavne prireditve;zadovoljstvo tujih turistov;anketa;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FT - Faculty of Tourism
Publisher:	[E. Prosenik]
UDC:	005.32:338.48-057.68:394(497.4)(043.2)
COBISS:	2048325971
Views:	674
Downloads:	162
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Foreing tourists with cultural events in posavje region
Secondary abstract:	Modern tourists prefer spending their time actively that is why they participate in various cultural events. Events enrich destination recognition and consequently, affect its attendance and tourist%s satisfaction. The diploma has two parts. The theoretical part presents management of events. It explains the topic of the typology of events, destination life cycle, informing the public about events and the variety of approaches to promotion and its communication tools, subjects of events and their tasks, as well as in-depth analysis of the variety of events offered in Posavje region. Posavje is a region consisting of six municipalities. It has a rich variety of events that include sport, cultural and entertainment events. In the second part of the diploma thesis, we conducted a survey in the form of questionnaires on the field. We studied how well the foreign tourists are informed about cultural and entertainment events. We wanted to find out the level of satisfaction of foreign tourists with the events in Posavje region, which is also the main topic of the diploma work. In the final part, proposals for improvement of the promotion of events are presented.
Secondary keywords:	event management;Posavje;cultural and entertainment events;satisfaction;foreign tourists;survey;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za turizem
Pages:	59, 21 str.
ID:	11209957