Konkurenčna in vrednostna analiza pri razvoju novega koša za smeti

diplomsko delo

Enej Jakop (Author), Iztok Palčič (Mentor), Aleksandra Pisnik Korda (Mentor)

Abstract

V današnjem času se na trgu vsako podjetje srečuje z pojmom konkurenca. Vsako posamezno podjetje potrebuje strateško politiko s katero pridobi določen položaj na trgu. V diplomskem delu je prikazana konkurenčna analiza za podjetje, ki želi plasirati na trg nov izdelek, in sicer moderniziran koš za smeti. Za njegov uspeh pa ni ključna samo analiza trga, temveč tudi njegov proces razvoja, ki temelji na funkcijah managementa vrednosti.

Keywords

raziskava trga;konkurenca;koš za smeti;management vrednosti;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FS - Faculty of Mechanical Engineering
Publisher:	[E. Jakop]
UDC:	339.13:005.93(043.2)
COBISS:	22980630
Views:	604
Downloads:	93
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Competitive and Value Analysis in the Development of a New Functional Waste Bin
Secondary abstract:	Nowadays in the market every company is faced with the concept of competition. Each individual company needs a strategic policy to gain a specific position in the market. The diploma thesis presents a competitive analysis for a company wishing to market a new product, namely a modernized garbage bin. But not only is the analysis of the market crucial to its success, but also its process of development based on the functions of value management.
Secondary keywords:	research;competition;trash bin;value management;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fakulteta, GING
Pages:	VIII, 49 f.
ID:	11210317