diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov
Rok Vengar (Author), Alenka Baggia (Mentor), Marko Urh (Co-mentor)

Abstract

Danes podjetja brez svoje spletne strani težje dosežejo ciljne kupce kot podjetja, ki se predstavljajo tudi prek spleta. Dobro izdelana in optimizirana spletna stran privlači potencialne kupce, ki se zanimajo za storitev ali izdelek podjetja. V okviru diplomskega dela smo se odločili izdelati in optimizirati spletno stran za storitveno podjetje, ki te še ni imelo. Diplomska naloga opisuje proces izdelave spletne strani s programom Wordpress. Za izdelavo in nadaljnjo optimizacijo spletne strani smo uporabili različna orodja in vtičnike. S spremljanjem analitike spletne strani ugotavljamo učinkovitost optimizacije spletne strani. Za doseganje večje prepoznavnosti in boljše uvrstitve spletne strani smo ustvarili tudi profile na družbenih omrežjih. V prihodnosti bomo spletno stran še optimizirali in redno dodajali aktualno vsebino. Le tako lahko spletna stran uspešno konkurira drugim spletnim stranem.

Keywords

analiza;spletna stran;optimizacija spletne strani;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [R. Vengar]
UDC: 004.738.5
COBISS: 8145683 Link will open in a new window
Views: 924
Downloads: 223
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Other data

Secondary language: English
Secondary title: Service company's website development and optimization
Secondary abstract: Contemporary companies without websites often have difficulties reaching their potential customers. A well designed and optimized website is a necessity for a modern company, which do not want to miss on potential customers interested in company’s product or service. In this diploma thesis, the project of creation and optimization of a website for a service company is presented. Wordpress software was used to build and optimize the website. In addition, different tools and plugins were used. By monitoring website analytics, the effectiveness of the website optimization was determined. Social network profiles were created to gain more visibility and better website ranging. In the future, the website will be regularly updated and optimized to enable a successful competition in the market for the company.
Secondary keywords: Web site;website optimization;Wordpress;Plugins;Analytics;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 46 f.
ID: 11213731
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, diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov