diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov
Ernes Dindić (Author), Alenka Baggia (Mentor), Marko Urh (Co-mentor)

Abstract

Poslovanje, trženje, marketing in prodaja se danes pretežno opravljajo na spletu, zato je tudi spletna trgovina danes nujna za katerokoli trgovsko podjetje. V okviru diplomskega dela smo izdelali spletno trgovino za malo podjetje, ki se ukvarja s prodajo trakov LED, napajalnikov in dodatne opreme za trakove LED. Za pripravo spletne strani smo uporabili sistem WordPress ter vtičnik WooCommerce. orodjiV diplomskem delu predstavljamo teoretične osnove optimizacije spletne strani, ki jih uporabimo tudi na praktičnem primeru. Končna analiza kazalnikov optimizacije kaže da smo uspešno izvedli vse predvidene aktivnosti za povečanje prepoznavnosti spletne strani na spletu.

Keywords

spletna trgovina;spletna stran;optimizacija spletne strani;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [E. Dindić]
UDC: 004.738.5
COBISS: 8145427 Link will open in a new window
Views: 651
Downloads: 142
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Other data

Secondary language: English
Secondary title: Development and optimization of an online store
Secondary abstract: Business, marketing and payments are nowadays largely done online, therefore online commerce is a must-have for any contemporary trading company. As part of the diploma thesis, we created an online store for a small company that sells LED strips, power supplies and accessories for LED strips. We used WordPress software the WooCommerce plugin to build the website. Based on the theoretical concepts of website optimization, the optimization is performed at the discussed website using different tools. The analysis shows that we have successfully completed all the proposed activities to improve the webiste visibility.
Secondary keywords: online shop;web page;website optimization;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 47 f.
ID: 11214602
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