diplomsko delo
Abstract
Zdrav življenjski slog je danes postal družbeno konstruiran koncept, ki se precej odmika od medicinske razlage zdravja. Ključni problem, ki ga poudarjam v svoji diplomski nalogi, je komuniciranje zdravja na podlagi telesnega videza. Družbena omrežja so danes postala pomembno zbirališče informacij o zdravem načinu življenja, ki so preprosto dostopne vsakemu uporabniku, ki si na izbrani platformi ustvari profil. V svoji diplomski nalogi se osredotočam na izbrane Instagram profile in njihove objave pod rubriko Instagram zgodba, katerim je skupna komunikacija zdravega načina življenja in promocija znamke prehranskih dodatkov Herbalife. Z izbrano literaturo in multimodalno analizo ugotavljam, da uporabniki in promotorji Herbalife produktov na Instagramu komunicirajo lastno ideologijo zdravja, ki kot ključni indikator zdravja predstavlja telesno težo in zunanji videz. V nalogi opozarjam, da je takšna komunikacija pomanjkljiva z vidika razlage zdravja, saj ne vsebuje omembe drugih pomembnih faktorjev, ki lahko močno vplivajo na zdravje posameznika.
Keywords
Zdravje;Komuniciranje;Ideologija;Družbena omrežja;Diplomska dela;
Data
Language: |
Slovenian |
Year of publishing: |
2019 |
Typology: |
2.11 - Undergraduate Thesis |
Organization: |
UL FDV - Faculty of Social Sciences |
Publisher: |
[I. Logar] |
UDC: |
316.77:613(043.2) |
COBISS: |
36382045
|
Views: |
924 |
Downloads: |
229 |
Average score: |
0 (0 votes) |
Metadata: |
|
Other data
Secondary language: |
English |
Secondary title: |
Communication of health ideology on the case of brand Herbalife |
Secondary abstract: |
A healthy lifestyle today has become a socially constructed concept that considerably deviates from the medical explanation of health. The key problem that I emphasize in my graduation thesis is the communication of health based on the physical appearance. Today, social networks have become an important gathering place for information on a healthy lifestyle that is easily accessible to every user who creates a profile on a selected platform. In my graduation thesis I focus on the selected Instagram profiles and their posts on Instagram Story, which is a common communication of a healthy lifestyle and the promotion of the Herbalife brand. With selected literature and multimodal analysis, I find that users and promoters of Herbalife products communicate on their Instagram profiles their own ideology of health, which, as a key indicator of health, represents body weight and external appearance. In the thesis, I would like to point out that such communication is deficient in terms of the explanation of health, since it does not contain other important factors that can have a significant impact on the health of the individual. |
Secondary keywords: |
Health;Communication;Ideology;Social networks;Graduate theses; |
Type (COBISS): |
Bachelor thesis/paper |
Study programme: |
0 |
Embargo end date (OpenAIRE): |
1970-01-01 |
Thesis comment: |
Univ. v Ljubljani, Fak. za družbene vede |
Pages: |
99 str. |
ID: |
11217839 |