Inovativne metode oglaševanja

delo diplomskega projekta

Nik Tominc (Author), Bruno Završnik (Mentor)

Abstract

V 21. stoletju smo izpostavljeni najrazličnejšim oglasom. Tržniki se na vse pretege trudijo pritegniti našo pozornost. Vedno bolj se zatekajo k inovativnim metodam oglaševanja, s čimer se tudi ukvarjamo v tem diplomskem projektu. Kot smo predvidevali, pridobijo ne tradicionalne metode več pozornosti potrošnikov in jih v večjem deležu prepričajo v nakup kot tradicionalne metode oglaševanja, kar potrdi našo prvo hipotezo. Vedno več stvari se oglašuje in proda preko spleta, kar potrjuje našo hipotezo o upadu zanimanja za tradicionalne metode oglaševanja. Kljub temu se večina anketirancev ne omejuje na fizične prodajalne, ampak želeni izdelek raje naroči preko telefona ali spleta. Večina navedenih posega po izdelkih v akciji, a raje izbere priznane blagovne znamke, kar potrdi našo hipotezo o pospeševanju prodaje. Najrazličnejše akcije in pospeševanje prodaje, kar vključuje področje marketinga, so ključne za dolgoročen obstanek podjetja na trgu, kar potrjuje našo zadnjo hipotezo. Pri odločitvi za nakup je večini najpomembnejša cena, zato se odločijo za primerjavo cen in kakovosti v primerjavi s substitutom. Tudi to omogoča globalizacija, ki jo je s seboj prinesla uporaba svetovnega spleta.

Keywords

marketing;pospeševanje prodaje;oglaševanje;mediji;inovativnost;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[N. Tominc]
UDC:	659.1
COBISS:	13515548
Views:	708
Downloads:	145
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Innovative methods of advertising
Secondary abstract:	In 21st century, we are exposed to different varieties of advertisements. Marketers are trying their best to get our attention. They are increasingly relying on innovative methods of advertising, which is also the essence of our thesis. As we have anticipated non-traditional methods, we have gained more consumer attention and persuaded them in a greater extent than traditional methods of advertising, which confirms our first hypothesis. More and more things are being marketed online, which confirms our hypothesis with the lack of interest in traditional advertising methods. Nevertheless most of the respondent does not restrict to physical retail products, but rather buys preferred item over the phone or online. Majority want product in action and prefer to choose recognized brands, which confirms our hypothesis about sales promotion. Wide variety of sales promotion campaigns, which includes marketing sector, seems to be the key element for a companies existence on market, which confirms our last hypothesis. When deciding to buy, price is the most important factor, so most decides to compare it’s prices and quality amongst substitutes. This is due to globalization, which was brought along with the use of the World Wide Web.
Secondary keywords:	marketing;innovative methods of advertising;sales promotion.;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 35 str., 4 str. pril.
ID:	11218487