Komodifikacija seksualnosti

razlike med spoloma na primeru uporabe aplikacije Tinder

Doris Horvat (Author), Metka Kuhar (Mentor)

Abstract

Diplomsko delo se ukvarja s samoreprezentacijo uporabnikov na aktualni mobilni platformi Tinder s poudarkom na razlikovanju samopredstavljanja med spoloma. Tinder velja danes za eno izmed najbolj razširjenih in inovativnih načinov sklepanja partnerskih razmerij. V raziskavi se osredinjamo na teorijo J. Kilbourne o reprezentaciji spola v oglaševanju, in izpostavljamo eno izmed njenih glavnih ugotovitev podrejenosti žensk na družbenem, seksualnem, čustvenem in izobraževalnem področju. V primerjavi z moškimi so ženske v oglasih reprezentirane kot podrejene moškemu in kot objektivizirana, seksualizirana telesa. Moški pa so v oglasih reprezentirani skozi dejavno in/ali agresivno plat ter izkazujejo premoč nad ženskami. Zanima nas, ali se oz. na kakšen način se podrejenost žensk v primerjavi z moškimi kaže skozi samopredstavljanje na Tindru, in ali moški izkazujejo premoč nad njimi. V empiričnem delu raziskave smo zajeli 10 ženskih in 10 moških uporabnikov omenjene platforme. Analizirali smo profile, pri čemer smo v analizo vključili profilne fotografije, njihov status (izobrazba, poklic, itd.) in opise »o sebi«. Ugotovili smo, da je ob samopredstavljanju moških in žensk spolna hierarhija izrazita, vendar ne povsem. Prav tako smo prišli do ugotovitve, da je več moških kot žensk, ki ob objavljanju fotografij dodajajo opise »o sebi« in uporabljajo več emotikonov.

Keywords

spol;reprezentacija;samopredstavljanje;Razlike med spoloma;Mobilne aplikacije;Spolnost;Intimnost;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[D. Horvat]
UDC:	305:004:738.5(043.2)
COBISS:	36450909
Views:	668
Downloads:	222
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Commodification of Sexuality: Gender Differences In Case of Use of Tinder
Secondary abstract:	The final work deals with self-representation of users of the topical mobile platform, Tinder. A special focus is dedicated to distinguishing the differences in self-esteem between genders. In this day and age, Tinder is seen as one of most widespread and innovative means of finding close amicable or serious relationships. The use of this kind of platform allows us to create “ads” containing information about ourselves. These ads can then be seen by other users, which are in turn able to decide whether they wish to contact us. In this study I will focus on a theory about gender representation in advertising by J. Kilbourne, as well as on one of her most important findings tackling the subordination of women in social, sexual, emotional and educational areas of life. In comparison to men, women are shown as mere subordinates and objectivized sexual bodies. However, men are shown as aggressive and violent, demonstrating their superiority. I am interested in knowing whether female subordination to men is also reflected in Tinder, and how this is reflected in their self-representation. In the empiric part of this research I have analysed 10 female and 10 male users of aforementioned platform. I observed women’s profile photos, status (education, occupation, etc.) and descriptions of themselves. I discovered that gender hierarchy between men and women does exist, but not as distinctively. I also came to the conclusion that men add descriptions of themselves to their pictures more often and use more emoticons than women.
Secondary keywords:	Sex differences;Mobile apps;Sexuality;Intimacy (Psychology);Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	50 str.
ID:	11227582